"The Love of Pygmalion" wins grand prize at 2010 Korea Contents Award

"The Love of Pygmalion" [BeeTV]

Mobile drama "The Love of Pygmalion," which stars Korean actors Kim Jun and Kim Jae-wook, won the grand prize at 2010 Korea Contents Award today.

Korea Creative Content Agency (KOCCA), the host of the ceremony, announced in a press release Monday that "Pygmalion" won the grand prize under the digital content category during the 2010 Korea Contents Awards held at Nuritkum Square in Seoul.

The show first aired on Japan's mobile phone channel BeeTV in mid-March and is jointly produced by Japan's major entertainment firm AVEX and mobile telecommunications service provider NTT Docomo.

"Pygmalion," helmed by Korean director Kim Yoon-chul of TV series "My Name is Kim Sam-soon," also stars Japanese actress Minamisawa Nao who plays the role of Mika, a woman who lost her memories regarding her lover Hyung-joon (played by Kim Jun).

The drama also won the title of the No. 1 show amongst all series on some 40 other channels in the country for two straight weeks.