26 Luxury Brands Including Chanel, Dior, and Yves Saint Laurent Join the Event
Exclusive Products, Relay Pop-Ups, and 7% Gift Certificate Benefits at Lotte Department Store
Lotte Department Store announced on March 3 that it will hold its first-half beauty festival, "Get Ready for Beauty," from March 6 to March 15 to mark the official start of the spring season. The event will take place at all Lotte Department Store locations and aims to capture demand for skincare and gifts during the changing of seasons.
For this event, Lotte Department Store has further strengthened its partnerships with luxury beauty brands. A total of 26 global luxury beauty brands, including Chanel, Dior, and Yves Saint Laurent, will participate. Notably, both Chanel Beauty and Prada Beauty have joined the lineup for the first time, enhancing the offering. A wide range of products will be available, including skincare, makeup, and premium fragrances.
At "The Crown" on B1 of the Jamsil branch's AvenueL, a pre-launch pop-up for Shiseido's new product "Ultimune" will be held. From March 3 to March 8, the "The Crown" pop-up store and the main store in the Jamsil branch will offer special sets at discounted prices, along with a variety of free samples and mileage point benefits.
Lotte Department Store has also prepared exclusive products. SK-II's new "GenOptics CC Primer Green" will be launched exclusively, and products such as Yves Saint Laurent lip liners, Prada Beauty hand cream and lip sets, and L'Occitane fragrance sets will also be offered exclusively.
Relay pop-ups will be held at different branches as well. At the Main Branch, a Dior Beauty pop-up will take place from March 13 to March 18; at the Busan Main Branch, Diptyque will be featured from March 19 to March 25; and at the Incheon Branch, an Yves Saint Laurent pop-up will run from March 26 to March 29, in sequence.
During the event, customers who make a single-brand purchase of 300,000, 600,000, or 1,000,000 won or more with a partner card (Lotte Card or Hyundai Card) will receive a Lotte Gift Certificate worth 7% of their purchase amount. Each customer can participate up to two times.
Suyoun Jung, Head of the Beauty & Accessories Division at Lotte Department Store, stated, "March, which marks the beginning of the most vibrant changes of the year, is when beauty consumption starts to rise in earnest ahead of the major gift-giving season in May. As we are seeing the most dynamic growth in the first half of the year, we will lead the spring beauty market with differentiated benefits and beloved brands."
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