KGM Sells 8,237 Units in February... Domestic Sales Hit 5-Month High

Increase in Musso Sales Volume

KG Mobility (KGM) announced on March 3 that it sold a total of 8,237 vehicles in the previous month, with 3,701 units sold in the domestic market and 4,536 units exported. Despite a reduction in production and sales days due to the Lunar New Year holiday, domestic sales showed a recovery trend, supported by increased sales volume of the Musso, which was launched in January.

Domestic sales reached the highest level in five months since September last year (4,100 units), marking a 38.3% increase compared to the same month last year. The Musso led this upward trend, with 1,123 units sold in January and 1,393 units sold in February.

Exports decreased compared to the same month last year due to reduced working days that led to lower production volume. However, the Torres EVX saw a significant increase, with sales reaching 1,445 units-a jump of 22% from the previous month and 68% from the same month last year. This was driven by strong sales in the T?rkiye market, which continued its robust performance.

T?rkiye has been KGM's largest export market since 2024, recording a growth trend with 11,122 units exported in 2024 and 13,337 units in the previous year, thanks to the launch of new models and aggressive marketing strategies.

KGM is strengthening its market response to maintain this upward sales momentum. In the domestic market, various events are being held to enhance customer engagement and brand communication, such as prize giveaways at the 'Hwacheon Sancheoneo Festival' to commemorate the Musso launch, the cultural event 'KGM Cinema Day,' and an AI video content contest featuring 'Musso Man.'

Last month in Germany, KGM hosted a large-scale dealer conference, inviting over 220 local dealers and journalists. The company presented its brand and marketing plans, outlined this year’s key strategic initiatives, and showcased the Musso and various tuning models.

The new 'Musso' is an original-style pickup that inherits the heritage of the 'Musso Sports,' Korea's first Sports Utility Truck (SUT). It offers a multi-lineup focused on key features such as front design, powertrain, deck, and suspension, providing customers with a customized pickup tailored to their preferences.

KGM stated, "Despite the decrease in production and sales days, domestic sales are showing signs of recovery, driven by increased Musso sales volume. We will further boost sales by strengthening aggressive domestic market strategies that enhance customer contact and brand communication, as well as by launching new models like the Musso and intensifying our efforts to target export markets."

This content was produced with the assistance of AI translation services.