"Enjoy the Taste of Haenam at Home"... Haenam County and Post Office Join Hands for Agricultural and Marine Product Distribution

A Strategic Move to Strengthen Online Shopping Mall Competitiveness

Haenam County in South Jeolla Province is set to expand the online reach of its local agricultural, marine, and specialty products by utilizing the Post Office's shopping network. Haenam County announced on March 3 that it recently signed a memorandum of understanding with the Jeonnam Regional Post Office to "expand online sales channels and revitalize the distribution of agricultural, marine, and livestock products from Haenam."

This agreement was established as part of Haenam County's policy to strengthen online distribution, in line with the growing trend of non-face-to-face consumption. Both organizations agreed to secure stable sales channels for agricultural, marine, and livestock products from the Haenam region and to collaborate on joint marketing initiatives to promote consumption.

Haenam County signed a business agreement with the Jeonnam Regional Post Office to "expand online sales channels and revitalize distribution of agricultural, fishery, and livestock products from Haenam." Photo by Haenam County

The main points of the agreement include: diversifying online distribution channels for Haenam County’s agricultural, marine, and livestock products; planning and operating joint promotional events to encourage consumption; and providing marketing support by utilizing the various channels owned by the Post Office, such as Post Office Shopping. In particular, starting with this agreement, Haenam County will officially open the "Haenam Miso Brand Hall" within Post Office Shopping, the nation's leading public shopping mall.

Through this, the county aims to assist vendors from its own "Haenam Miso" shopping mall in entering external sales channels and to maximize the effect of increasing farmers' income by holding seasonal special exhibitions and customized promotions.

The synergy from collaboration between Haenam County and Post Office Shopping has already been demonstrated. Last year, the county achieved approximately 400 million won in sales through this partnership, making significant progress in invigorating the distribution of local agricultural, marine, and livestock products.

County Governor Myung Hyun-kwan emphasized, "This agreement with the Post Office will further enhance the excellence and online competitiveness of Haenam’s agricultural, marine, and livestock products," adding, "We will continue to form practical win-win models and expand sales channels that local farmers can truly experience, through ongoing cooperation with various organizations."

This content was produced with the assistance of AI translation services.