Miryang Secures Differentiated Competitiveness with Completion of Geographical Indication Registration for Miryang Strawberry

Enhancing Brand Protection and Trust
Exceptional Agricultural Products from Specific Regions

The city of Miryang in South Gyeongsang Province announced on March 3, 2026, that it has completed the registration of the geographical indication for "Miryang Strawberry."

The geographical indication system is a registration and protection scheme that allows agricultural products of exceptional quality produced in specific regions to display the region's name. The system aims to enhance consumer trust in product quality and improve brand recognition.

This registration was made at the request of the Miryang Strawberry Producers' Cooperative Association, led by Chairman Choi Byungho. Going forward, strawberries produced by 539 farms in the Miryang area will be able to be shipped with the geographical indication mark attached.

Furthermore, from 2021 to 2024, the city received 1.5 billion won in national funding from the Ministry of Agriculture, Food and Rural Affairs to implement the "Strawberry Rural Convergence Industry Zone Development Project."

Through this initiative, the city established the "Strawberry Culture Village" in Samnangjin-eup, the birthplace of strawberry cultivation, and operated the "Strawberry Sixth Industrialization University." By collaborating with specialized food research institutions and universities, the city has developed and launched a variety of processed products, including Miryang Strawberry Beer, Strawberry Cream Mochi, and the premium distilled spirit "Sadalla21," thus promoting industrial diversification.

In addition, Miryang developed the brand "Miryang Strawberry 1943" to globalize Miryang strawberries, winning a Silver Award at the 2023 Good Design Award and receiving a commendation from the Minister of Trade, Industry and Energy at the 2025 Korea Design Awards.

Shin Sangcheol, Director of the Miryang Agricultural Technology Center, stated, "This registration of the geographical indication is an important milestone in further enhancing the brand competitiveness of Miryang strawberries. Together with the cooperative association, we will do our utmost to ensure systematic quality control and earn consumer trust."

The city of Miryang plans to accelerate the advancement of its strawberry industry by expanding nationwide distribution networks and entering premium markets, using this geographical indication registration as a catalyst.

This content was produced with the assistance of AI translation services.