Korea Pork Producers Association Holds On-Site Special Sale of "Korean Pork Package" in Cheongju for "Samgyeopsal Day"

The Korea Pork Producers Association announced on March 3 that it is holding on-site special sales events in Cheongju to celebrate Samgyeopsal Day.

An official from the association explained, "Samgyeopsal Day was created to encourage the consumption of pork belly on a day when the number '3' overlaps," and added, "Following Seoul, on-site special sales events are continuing in Cheongju, further boosting consumer enthusiasm."

Lee Ki-hong, Chairman of the Korea Pork Producers Association (center), who participated in the "Our Samgyeopsal Day, with Our Korean Pork" event, is taking a commemorative photo with merchants from Seomun Market in Cheongju. Korea Pork Producers Association

On Samgyeopsal Street at Cheongju Seomun Market, the "Our Samgyeopsal Day, Our Korean Pork" on-site discount event is being held from March 2 to 3. Despite the rainy weather on the first day, March 2, the venue was crowded with consumers. At the event, a 1+1 package of Korean pork (2kg), consisting of pork belly and pork shoulder, is being sold at a 50% discount. In addition, participating brands are voluntarily offering their own discounts, giving consumers a wider range of choices.

To mark Samgyeopsal Day, discount events are also being held simultaneously across nationwide distribution channels. Major hypermarkets are selling Korean pork belly and pork shoulder at discounts of up to over 50%. At NongHyup distribution channels, customers can purchase 100g of Korean pork belly for 1,290 won when using the event card until March 3.

Furthermore, at 516 Korean pork-certified restaurants and butcher shops nationwide, up to 5,000 won is being discounted on Korean pork menu items, or up to 500 won is discounted per 100g of Korean pork, until March 22.

The discount events are also continuing online. The official Korean pork online mall, Handon Mall, is offering up to 50% off on Korean pork belly and pork shoulder from March 3. At NongHyup Liveli, pork belly is being sold for 1,990 won per 100g for one day only on March 3.

Lee Ki-hong, Chairman of the Korea Pork Producers Association, stated, "I would like to thank the citizens of Cheongju for visiting Samgyeopsal Street at Seomun Market on Samgyeopsal Day," and added, "I hope this event will support Korean pork farmers and provide substantial help to traditional markets and small business owners."

This content was produced with the assistance of AI translation services.