Starbucks Marks 10th Anniversary of Choux Cream Latte with Six New Drinks and Up to 30% Discount

Since Its 2017 Debut, Over 26 Million Cups Sold

"Cherry Blossom White Peach Cream Frappuccino" from Japan Makes Its Korean Debut

Starbucks Korea announced on March 3 that it will launch a lineup of six choux cream beverages to celebrate the 10th anniversary of the Choux Cream Latte, available until April 14. The strategy is to expand the options beyond existing enthusiasts in order to attract new demand.

First introduced in 2017, the Choux Cream Latte features a yellow choux cream made with natural vanilla beans, emphasizing a sweet taste and rich vanilla flavor. Cumulative sales of the Choux Cream Latte and its expanded menu items have reached 26 million cups.

Provided by Starbucks Korea.

This year, Starbucks Korea has relaunched the Choux Cream Matcha Latte and, for the first time, introduced the Choux Cream Strawberry Latte, which adds choux cream on top of a strawberry latte. In addition, three new varieties have been added: Choux Foam Latte, Choux Foam Matcha Latte, and Choux Foam Strawberry Latte, all of which feature a foam topping instead of whipped cream.

Starting March 16, Starbucks Korea will also introduce the Cherry Blossom White Peach Cream Frappuccino, previously available only at Starbucks Japan, to the domestic market for the first time. This beverage combines white peach and cherry blossom flavors with milk pudding and peach jelly, enhancing both texture and visual appeal.

To commemorate the 10th anniversary, from now until March 10, Starbucks Korea will host the "Choux-special Challenge." If cumulative sales of the six featured beverages exceed 1.4 million cups, a 10% discount will be offered; if sales reach 1.6 million cups, a 20% discount; and if they reach 1.8 million cups, a 30% discount. If these targets are met, the discounted prices will be available for three days from March 16 to 18.

For the spring season, Starbucks Korea has also released strawberry and matcha desserts and cat-shaped madeleines. Starting March 11, a limited-edition miniature tumbler keyring, designed in the colors reminiscent of the Choux Cream Latte, will be available for purchase.

Lee Sooyeon, Head of Strategic Planning at Starbucks Korea, said, "To mark the 10th anniversary of the Choux Cream Latte, we have prepared a new lineup of choux cream lattes along with a special challenge event."

This content was produced with the assistance of AI translation services.