Vigloo Studio Launches, Offering a Comprehensive Overview of Short Drama Performance

Detailed Performance Data Including Country-by-Country Viewing Shares Disclosed

Spoon Labs announced on March 3, 2026, that its short drama platform 'Vigloo' is launching 'Vigloo Studio (VS)', a service that provides settlement and viewing performance data to partner production companies (CP).

The company explained that this is the first time in the content platform industry that settlement structures-including revenue composition for short dramas, deduction items, and settlement amounts-as well as performance data such as the number of viewers, episode-specific drop-off rates, and country-by-country viewing shares, are all disclosed to CPs within a single system.

Short drama platform 'Viglu' has launched 'Viglu Studio (VS)', which provides settlement and viewership performance data to partner production companies (CPs). Spoon Labs

Vigloo Studio is a dashboard that integrates data viewing features with AI-powered automatic performance analysis. It includes: ▲calculation of performance ratings for each title, ▲automatic episode performance diagnostics, and ▲a trend analysis report covering the first three months post-release. Through these features, production companies can clearly understand their results and use the insights to design future project planning and expansion strategies.

Within this year, AI-powered performance prediction models and comparative analysis by genre and country will be added. The company also plans to introduce a top 5 benchmark comparison feature for each partner's short dramas and an in-depth viewing pattern analysis function, enabling production partners to objectively diagnose their performance.

Vigloo aims to use the launch of Vigloo Studio as a catalyst to establish a collaborative data-sharing structure between the platform and production companies, and to strengthen production partnerships that prioritize transparency and data-driven decision making as core values.

Choi Hyukjae, CEO of Spoon Labs, stated, "Vigloo Studio is a tool that resolves information asymmetry between the platform and production companies. It allows creators to analyze their results with AI and design their next strategies. Ultimately, our goal is to establish a data-driven production environment."

This content was produced with the assistance of AI translation services.