Targeting the SUV and Pickup Truck Market
Hankook Tire & Technology announced on March 3 that its global brand ‘Laufenn’ will launch the all-terrain tire ‘X FIT AT2’ exclusively for SUVs and pickup trucks in the North American market.
The ‘X FIT AT2’ features an optimized compound and tread design, delivering enhanced durability, mileage (tire lifespan), and on- and off-road driving stability compared to the first-generation product.
By applying high-abrasion carbon black to the compound, the tire's wear performance has been improved by up to 15% over previous models, resulting in outstanding mileage. The two-level deep sipes (fine grooves on the tire surface) provide powerful grip and simultaneously prevent abnormal tread wear. The offset shoulder block design significantly reduces impacts from sharp rocks or obstacles, thereby extending the tire’s lifespan.
The product ensures excellent traction and driving stability even in winter conditions, such as on snowy, icy, and wet roads. The application of ‘3D sipe’ technology minimizes tire block movement while driving, and obtaining the essential winter tire certification mark ‘3PMSF’ enables safe driving in all four seasons.
The latest tread design further improves water drainage on wet and unpaved surfaces while maintaining stable grip. The adoption of the advanced tread pitch sequence technology, developed through state-of-the-art simulation, reduces road noise during driving, providing a quieter and more comfortable ride.
A Hankook Tire representative stated, “The product will be available in a wide range of sizes from 15 inches to 22 inches, meeting the diverse needs of North American SUV and pickup truck customers.”
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