Kyobo Life’s Gwanghwamun Billboard Gets a New Look: "Spring, the Miracle We Know Best"

Excerpted from Kim Soyeon's "One Letter Dictionary"

Citizen-Recommended Phrase Selected

The Gwanghwamun Billboard has been newly renovated to welcome spring. On March 3, Kyobo Life Insurance announced that it had selected this season’s message with the meaning that miracles are close to us, just like new life begins to sprout in spring. The company also explained that the message encourages people to reflect on the preciousness of everyday life as the season changes to spring.

On the 3rd, people are chatting below the newly renovated Gwanghwamun Billboard by Kyobo Life Insurance.

This spring’s message on the Gwanghwamun Billboard was excerpted from poet Kim Soyeon's essay collection, "One Letter Dictionary." Kim Soyeon debuted in 1993 by publishing poems such as "We Praise" in the winter issue of "Contemporary Poetry Thought." She received the 10th Nojak Literary Award for five poems including "Happy Things," and the 57th Contemporary Literature Award for seven works, including "Okinawa, Tunisia, Francis Jammes."

It is considered especially meaningful that the winning phrase was selected from public recommendations. This marks the eighth time that a citizen-recommended phrase has been displayed on the Gwanghwamun Billboard.

Kyobo Life Insurance holds a public contest each season to select the billboard’s message. Thousands of entries written or recommended by citizens are submitted each time. The Kyobo Life Insurance Gwanghwamun Billboard Message Selection Committee debates and votes on both public entries and committee recommendations to choose the final message.

Lee Juhun, who recommended this season’s phrase, said, "I wanted to let people know that there are many miracles around us that we have grown too accustomed to notice," and added, "I hope the Gwanghwamun Billboard provides a moment of respite in our busy daily lives."

Since 1991, the Gwanghwamun Billboard has been delivering messages of hope and love for over 30 years. This spring message will be displayed on the Kyobo Life Insurance Building in Gwanghwamun and the Kyobo Tower in Gangnam until the end of May.

This content was produced with the assistance of AI translation services.