Ottogi Renews 'Jin Jjambbong' to Celebrate 10th Anniversary

Enhanced Oil-Based Seasoning Delivers Deeper Fiery Flavor and Upgraded Seafood Taste
Updated Package Design with Addition of English Product Name

Ottogi announced on December 3 that it has renewed its product 'Jin Jjambbong' to mark the 10th anniversary of its launch and will be introducing it in a new form.

First launched in 2015, Jin Jjambbong is credited with leading the 'fiery flavor' trend in the Korean jjambbong ramen market. The core of this renewal is also the 'deep fiery flavor.' The flavor of the oil-based seasoning has been enhanced compared to the previous version, delivering a richer smoky aroma. The seafood flavor and the characteristic spicy and tangy taste of jjambbong have also been intensified, reflecting the preferences of consumers who enjoy bold and rich broth flavors.

The package design has also been updated. The message 'Deep Fiery Flavor,' which intuitively highlights the product’s key taste point, is prominently displayed on the front, and the English product name has been added to improve accessibility for foreign tourist consumers.

Renewed package design commemorating the 10th anniversary of Ottogi Jin Jjambbong launch. Ottogi

The renewed product will be gradually released through distribution channels nationwide. A special promotion will also be held on Ottogi’s official online store, Ottogi Mall, where 1,000 freshly produced units will be available for purchase in limited quantities.

An Ottogi representative stated, "Jin Jjambbong has grown as a brand thanks to the steady love of consumers over the past 10 years," adding, "We will continue to innovate in the premium jjambbong ramen market based on the upgraded product quality."

This content was produced with the assistance of AI translation services.