Jinju City Participates in the "2025 Korea Local Era Expo"

Hamo and Jinju Silk Receive Enthusiastic Response
Regional Brand Value Successfully Promoted

Jinju City in South Gyeongsang Province announced on the 27th that it enjoyed tremendous popularity at the "2025 Korea Local Era Expo," held at the Ulsan Exhibition and Convention Center, by showcasing its tourism character "Hamo" and "Jinju Silk," both of which drew significant interest and enthusiastic responses from visitors.

This expo is a nationwide event hosted by the Local Era Committee, the Ministry of the Interior and Safety, the Ministry of Trade, Industry and Energy, and Ulsan Metropolitan City, with participation from central government ministries, provincial and municipal governments, boards of education, and four major local government associations. The event featured a variety of programs, including policy exhibitions and displays of "goods" from 17 provinces and cities.

Photos of Jinju City's Booth at the "Korea Local Era Expo"

Jinju City presented its tourism character "Hamo" and products made from Jinju’s signature specialty, silk, at both the "Local Government Character Exhibition" and the "17 Provinces and Cities Goods Exhibition."

During the event, the tourism character Hamo, with its adorable appearance and traditional hanbok attire, captivated visitors and was described as "the most impressive among local characters." The "Hamo goods" distributed through on-site events also attracted considerable attention.

Additionally, displays of Jinju silk scarves, neckties, and silk cosmetics drew many visitors, and those who experienced the texture firsthand responded that the products felt "soft and luxurious." Both the tourism character Hamo and Jinju Silk received high satisfaction ratings from attendees at the venue.

Thanks to the popularity of Hamo and Jinju Silk at this expo, Jinju City is evaluating the event as a major achievement in widely promoting the value of its regional brand.

A Jinju City official stated, "Through our participation in this expo, we were able to effectively promote the value of Jinju City’s tourism character Hamo and Jinju Silk to visitors nationwide," adding, "We will continue to actively discover unique cultural and industrial resources, as well as character content unique to Jinju, to further enhance our tourism competitiveness."

This content was produced with the assistance of AI translation services.