Hyundai Motor Company Breaks Boundaries with Short Films and Smart Farms
Kia Delivers an Innovative Mobility Vision
Hyundai Motor Company and Kia announced on the 7th that they received 14 awards at the 2025 Red Dot Award for their innovative and creative designs. The Red Dot Award is the world’s largest design competition and is considered one of the top three global design awards, alongside Germany’s ‘iF’ and the United States’ ‘IDEA’.
Hyundai Motor Company and Kia announced on the 7th that they won 14 awards at the 2025 Red Dot Award for their innovative and creative designs. Short film Night Fishing. Hyundai Motor Company
Hyundai Motor Company won the Best of the Best Award in the Film & Animation category and the Main Award in the Advertising category for the short film 'Night Fishing,' which gained attention at major global film festivals last year. The film 'Night Fishing,' co-produced by Hyundai Motor Company, advertising agency Innocean, and actor Son Sukku, is a short film set at an electric vehicle charging station. It features an innovative filming technique from the perspective of a camera mounted on a car and a novel approach to content, which has drawn the attention of the art world since last year.
In particular, 'Night Fishing' has been recognized as an unprecedented challenge and a successful case of collaboration for a film produced by an automobile manufacturer. The film won the Best Editing Award in the International Short Film Competition, selected by the jury at the 28th Fantasia International Film Festival, and swept the world’s top three advertising festivals, including the Grand Prix at Cannes Lions 2025, as well as the Clio Awards and the New York Festivals.
Additionally, the world’s first robotics-based experiential smart farm, 'CX Smart Farm,' and the Korean restaurant 'Na Oh' at Hyundai Motor Group Innovation Center Singapore (HMGICS) each received the Main Award in the Interior Architecture category.
Other Main Awards went to ▲ the AI-powered free advertising creation platform 'Hyundai Ad Creator,' developed for global employees and dealers, and ▲ the 'One Step Further' campaign, which highlighted the impact Hyundai’s cumulative global production of 100 million vehicles has had on customers’ lives and marked the beginning of the journey toward the next 100 million vehicles.
Furthermore, ▲ the media art piece 'Hydrogen Wave,' which sensuously expresses Hyundai Motor Group’s vision for sustainable future mobility, and ▲ 'Mobilet,' a project jointly planned by Hyundai Motor Company and Innocean that utilized generative AI to present the unique concept of a virtual autonomous driving restroom, also received Main Awards, once again demonstrating their competitiveness.
Hyundai Motor Company and Kia announced on the 7th that they won 14 awards at the 2025 Red Dot Award for their innovative and creative designs. Exhibition hall of 'The Kia PV5'. Hyundai Motor Company
Kia received Main Awards in a total of five categories, including Interface & User Experience Design, Spatial Communication, Exhibition, and Film & Animation.
In the Interface & User Experience Design category, Kia’s 'AI Assistant Design' was recognized. In the Spatial Communication category, the exhibition 'Opposites United' (held in Seoul and Milan), which embodies Kia’s design philosophy, and the 'Kia Experiential Exhibition Booth' at Incheon Airport received awards. ‘The Kia PV5’ exhibition hall, unveiled at the 2025 Seoul Mobility Show held at KINTEX in Ilsan last April, was also included in the list of winners in both the Exhibition and Film & Animation categories.
A Hyundai Motor Company official stated, "This achievement demonstrates that Hyundai Motor Company and Kia are being recognized for communicating their brand philosophy and future mobility vision innovatively to the world, not only in the traditional automobile manufacturing sector but also in the field of brand communication."
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