Handsome TIME to Open First Flagship Store... "Aiming to Become a Global Luxury Brand"

Flagship Store Opens on Cheongdam Luxury Street on November 7
Full Lineup Including TIME and TIME Homme Unveiled

Handsome, the fashion specialist company under Hyundai Department Store Group, announced on November 6 that it will open the first flagship store for its women's fashion brand TIME, called 'TIME Seoul,' on November 7. The store is located on Cheongdam-dong Luxury Street, the center of luxury fashion in Korea.

The TIME Seoul store spans from two basement floors to four above-ground floors, covering a total area of 1,858 square meters (approximately 562 pyeong). It is the largest among Handsome's more than 1,300 stores and flagship locations. The store will offer the full lineup of TIME (women), TIME Homme (men), and TIME Paris (global). Exclusive flagship store products will also be introduced each season. All new products will be released one week earlier than their official launch dates.

Hansome Time Seoul flagship store exterior. Provided by Hyundai Department Store Group

The first floor of TIME Seoul will feature the main exhibition space and debut a selection of lifestyle products at the flagship location. Around 100 types of lifestyle goods, including tableware created in collaboration with renowned domestic and international artists, will be available for purchase. The second floor will present the TIME women's line and, for the first time, introduce the 'Button Bar,' where customers can customize the buttons on TIME products to their preferences. The third floor will house the men's lineup as well as products from the newly launched 'TIME Paris' line, which debuted in 2023. The fourth floor will feature the in-house F&B brand, 'Cafe TIME.'

Handsome has announced plans to elevate TIME into a global luxury brand. To this end, the company established a dedicated global fashion market task force in 2020 and set up a separate design studio for its global line. In 2023, Handsome launched a new line targeting the global market and held its first fashion show for fashion and retail industry professionals. Since last year, the company has also been holding exclusive presentations twice a year in France during Paris Fashion Week, further strengthening its global market strategy.

A Handsome representative stated, "TIME Seoul will serve as a global showroom that presents the heritage and future direction of TIME not only to domestic and international customers but also to global fashion and retail industry professionals. We will continue to solidify our position as a 'style creator company that delivers beauty to customers' through differentiated content and services."

This content was produced with the assistance of AI translation services.