APR Surpasses 5 Million Global Cumulative Sales of Beauty Devices

Annual Device Sales Reach 2 Million Units
Overseas Sales Surge, Accounting for More Than Half of Global Total

APR announced on October 22 that the global cumulative sales of its beauty device brand, Medicube AGE-R, have surpassed 5 million units.

This achievement comes approximately four years and six months after the launch of its first product, the Derma EMS Shot, in March 2021. After surpassing 3 million units at the end of 2024, an additional 2 million units were sold in just nine months. Furthermore, after reaching 4 million units in June, another 1 million units were sold within three months, demonstrating rapid growth. The flagship product, Booster Pro, alone exceeded 2 million units in global cumulative sales during the same period, driving the overall growth of the brand. The company attributes the rapid increase in sales to the expanding demand for home beauty devices and the rising global popularity of K-beauty.

APR explained that this result is due to its focus on proactive investment and systematic structuring. Since the launch of Booster Pro in October 2023, APR has operated its own manufacturing facility, APR Factory, becoming the first Korean beauty company to internalize the entire value chain for beauty devices, encompassing planning, research and development, production, and distribution. Since then, the company has continuously expanded its lineup with products such as Ultra Tune 40.68, High Focus Shot, Booster Pro Mini, Booster Vibration Cleanser, Booster Pro Mini Plus, and High Focus Shot Plus, further enhancing customer satisfaction.

Of the 5 million global cumulative sales of AGE-R devices, more than half came from overseas markets. Growth was particularly notable in the United States and Japan. In the United States, sales increased significantly after entering major retail channels such as Ulta Beauty. In Japan, overall growth was driven by expansion into online platforms like Qoo10 Japan, as well as offline distribution networks including drugstores and variety shops.

APR is strengthening its product competitiveness through consumer experience-focused design and thorough safety verification. The AGE-R application allows users to connect devices and set up personalized skincare routines, while the release of various colors and limited-edition character collaborations has expanded consumer choices. The company is also actively ensuring its own technological capabilities and product safety. In July, it obtained all relevant certifications, including CB certification under the International Electrotechnical Commission for Electrical Equipment (IECEE), European CE EMC, US FCC, and Korean KC certifications, thereby meeting global safety standards such as those for electromagnetic compatibility.

APR plans to further strengthen touchpoints with domestic and international consumers. To this end, the company will enhance its flagship operations in Korea, including Space Dosan, and continue to expand opportunities for brand experiences through participation in the world’s largest electronics exhibition, CES, and by holding pop-up events in major global cities.

An APR representative stated, "We will continue to grow as a trusted K-beauty leader in the global market, based on innovative technology and safety."

This content was produced with the assistance of AI translation services.