Isaac Lee, Chairman of HYBE Latin America (HBL), will now also oversee HYBE's North American business.
On July 1, HYBE announced that it has appointed Isaac Lee, Chairman of HBL, as the new Chairman and CEO of its North American subsidiary, HYBE America (HBA).
Isaac Lee, who is from Colombia, previously served as Chief Content Officer for Univision Communications and Televisa, the world’s largest Spanish-language television networks, and was the founder of the comprehensive music company Exile Content. Since November 2023, when HYBE entered the Latin American market and established HBL, Lee has served as Chairman, leading the company's business in the region.
HBA includes several subsidiaries: Big Machine Label Group (BMLG), which is home to artists such as Justin Moore, Thomas Rhett, Riley Green, and Carly Pearce; QC (Quality Control) Media Holdings, a top hip-hop label known for artists like Lil Baby, Lil Yachty, Quavo, and BigXthaPlug; and HYBE x Geffen Records, which manages the group Cat’s Eye.
HYBE stated, "We expect that Isaac Lee, as the new CEO, will contribute to the growth of HYBE’s business in the Americas and the expansion of the North American influence of HYBE’s Korean music group artists, leveraging his outstanding planning skills, deep understanding of the local market, and strong network."
Scooter Braun, who has led HBA for the past four years since HYBE acquired Ithaca Holdings, will remain on the board as a non-executive advisor. Braun, a well-known American entertainment executive, is credited with helping expand HYBE’s influence in the US market. He is also widely recognized for discovering Justin Bieber.
Meanwhile, Yoo Dongjoo, former executive director at Kolon FnC, has been appointed as the new head of HYBE Music Group APAC, which oversees the company’s K-pop artist music business. Yoo has worked on international development and sustainable partnerships with the United Nations and other international organizations, and was responsible for business strategy at Hyundai Motor Company. He also served as the founder and CEO of the eco-friendly brand KOA. Yoo joined HYBE after leading strategic planning at Kolon FnC.
Shin Youngjae, the former head of HYBE Music Group APAC, will now take on a new role to further drive the company’s 'multi-home, multi-genre' strategy.
HYBE commented, "With these appointments, we expect to strengthen the competitiveness of each regional hub and accelerate the execution of our HYBE 2.0 strategy for global business expansion."
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