"Premium Line Enhanced"... Hanssem Relaunches "Kitchen Bach"

Use of Top-Quality Materials and Launch of Two New Colors
Targeting High-End Homes with High Ceilings... Custom-Made Production
"Setting a New Standard for Luxury Kitchens"

Hanssem announced on May 9 that it has relaunched its premium kitchen furniture line, Kitchen Bach.

Kitchen Bach is Hanssem's premium kitchen brand, and with this renewal, the company aims to present a more advanced and sophisticated kitchen space, setting a new paradigm in the premium furniture market. In particular, since it is often installed in high-end apartments and houses with high ceilings, it can now be custom-made up to a height of 2.7 meters.

Hanssem has relaunched its premium kitchen furniture brand, Kitchen Bach. Hanssem

First, two new colors have been introduced: "Smoked Oak," which uses heavy-feeling fumed veneer, and "Natural Oak," which offers a bright and warm appearance. For the painted line, customers can choose from approximately 100 colors, including 12 signature colors and 84 custom colors, allowing for meticulous personalization to suit individual tastes.

The quality standards have also been strengthened. While Hanssem already uses E0-grade materials with emission levels of 0.5 mg/L or less for most furniture, the premium Kitchen Bach line uses "Super E0" grade materials, which meet an even higher safety standard of 0.3 mg/L or less.

The brand identity (BI) has also been updated to reinforce Kitchen Bach's premium brand image. The new BI reflects the brand’s characteristics?high quality, detailed customization, and a refined, minimalist design?through its detailed points.

The overall communication strategy has also been reestablished. Hanssem plans to communicate Kitchen Bach’s luxurious brand image to customers using the keywords "solidity," derived from high quality standards; "perfection," based on a wide range of choices; and "modernity," drawn from sophisticated design and sensibility.

Hanssem has relaunched its premium kitchen furniture brand 'Kitchen Bach'. Hanssem

Kitchen Bach provides a perfect customized design and construction solution tailored to each customer's living environment. Kitchen design specialists with over 10 years of expertise, known as "Specialists," conduct one-on-one consultations in private spaces, offering tailored solutions that match the space structure, lifestyle, and usage patterns. The highest-level professionals in the industry are also involved in the construction process.

The new Kitchen Bach products are available first at the Hanssem Flagship Nonhyeon store. They will also be introduced at Kitchen Bach Special Stores nationwide, including the Daegu Beomeo branch, Busan Centum branch, and the Gwangju Hanssem exclusive store.

A Hanssem representative said, "This renewed launch of Kitchen Bach will mark another turning point, setting a new standard for luxury kitchens."