Ceragem announced on the 14th that it has selected actor Kim Woo-bin as the model for the 'Ceragem Balance' model.
The Ceragem Balance is a medical device certified by the Ministry of Food and Drug Safety to help improve four major gastrointestinal symptoms: indigestion, excessive stomach acid, abnormal fermentation in the stomach, and chronic diarrhea. In addition to cold water, hot water, and purified water, it produces mineral alkaline ion water with a pH of 8.6 to 9.5 through electrolysis.
Ceragem focused on Kim’s consistent self-care and healthy lifestyle practices. Ceragem has signed a model contract with Kim Woo-bin and plans to carry out various marketing campaigns for Ceragem Balance.
Ceragem Balance provides a personalized water solution and features a precise pH control system, an Internet of Things (IoT) application that analyzes individual drinking amounts, and more, helping users systematically and conveniently consume alkaline ion water in daily life beyond simple water purification functions. It also allows family members to set the type of water, pH level, temperature, and water output suitable for their bodies and manage the appropriate daily intake of alkaline water.
A Ceragem representative said, "Ceragem decided to appoint Kim Woo-bin as a model because his attitude toward health and life aligns well with the message of 'water for health' that Balance aims for. We plan to continue communicating with consumers through products and various campaigns that propose a healthy daily life and deliver a more trustworthy brand value."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
