High1 Resort Launches Unique Promotional Booth
at Yeongwol, Filming Location of "The Man Who Lives With the King"
Spotlight on Regional Collaborative Marketing
High1 Resort, operated by Kangwon Land (acting CEO Choi Cheol-kyu), delighted visitors by holding a special SNS event at Cheongnyeongpo in Yeongwol, one of the main filming locations of the recently popular film "The Man Who Lives With the King," leveraging the movie’s box office success to promote the resort brand.
High1 Resort announced on March 3 that from February 28 to March 2, it hosted an SNS channel subscription event at a special promotional booth set up in Cheongnyeongpo, Yeongwol, attracting participation from about 3,000 visitors over three days.
This event was organized under the slogan, "The king’s story in Yeongwol, your story at High1." It encouraged visitors to extend the inspiration felt in Yeongwol, the setting of the film, to a special getaway at the nearby High1 Resort.
During the event, High1 Resort offered promotional gifts to those who subscribed to one of its official SNS channels (YouTube, Instagram, or Blog) at the promotional booth, making the waiting time more enjoyable for the rapidly increasing number of tourists visiting Cheongnyeongpo.
On February 28th, at the Cheongnyeongpo in Yeongwol, the Hi-One SNS event site. Provided by Kangwon Land
Kim Youngho, Head of Public Relations at Kangwon Land, stated, "With the surge of tourists visiting Yeongwol due to the popularity of 'The Man Who Lives With the King,' we planned a collaborative marketing campaign utilizing local assets in the surrounding area. Moving forward, we will continue to strengthen the tourism belt in southern Gangwon through cooperation with nearby local governments and provide visitors with unforgettable experiences."
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