Korea Institute of Design Promotion Launches 2026 Global Luxury Lifestyle Brands Selection Project

Approximately 15 Products to Be Selected

The Korea Institute of Design Promotion (KIDP) announced on March 3 that, in cooperation with the Ministry of Trade, Industry and Energy, it will conduct the "2026 Global Luxury Lifestyle Brands" selection project until the 18th. The initiative aims to discover and foster K-premium lifestyle consumer goods with export capabilities driven by design.

The "Global Luxury Lifestyle Brands" selection project has been underway since 2014 to discover outstanding design consumer goods from domestic small and medium-sized enterprises (SMEs) and mid-sized companies with strong export capabilities and ambitions, and to nurture them as global brands. Through this program, domestic consumer goods companies are supported in expanding overseas based on their design competitiveness.

The Korea Institute of Design Promotion (KIDP) announced on the 3rd that it will conduct the '2026 Global Living Luxury Products' selection project in cooperation with the Ministry of Trade, Industry and Energy until the 18th. Korea Institute of Design Promotion

The selection targets include 15 major lifestyle consumer goods categories-such as furniture, bags, jewelry, stationery, beauty devices, small home appliances, watches, footwear, musical instruments, eyewear, toys, sports and leisure goods, hygiene products, clothing, and kitchenware-as well as other everyday consumer products. Approximately 15 products will be selected in total.

Companies selected for this program will receive a variety of export and marketing support, including participation in renowned overseas design exhibitions, placement in K-brand promotional halls, and linkage to online and offline distribution channels.

Kang Yoonjoo, President of KIDP, stated, "The Global Luxury Lifestyle Brands project is a flagship brand development initiative of KIDP that connects outstanding domestic consumer goods companies to the global market. We will continue to actively support the overseas expansion of premium consumer goods based on design competitiveness and consistently discover K-lifestyle brands that gain recognition in the global market."

This content was produced with the assistance of AI translation services.