'Seongji Hyeum-gil' Familiarization Tour
and Digital Explanation System Unveiled
The Chungnam Culture and Tourism Foundation is set to promote the expansion of the 'Seongji Hyeum-gil' stay-type tourism product, which bundles together religious and historical resources in the western inland region.
The foundation plans to enhance the product's competitiveness by combining familiarization tours for travel agencies, the first release of a digital explanation system, and a talk concert featuring renowned religious figures.
On March 3, the foundation announced that it would host a familiarization tour for domestic travel agencies from March 6 to 8, spanning three days and two nights.
The itinerary starts in Iksan, North Jeolla Special Self-Governing Province, and continues through Gongju and Buyeo in South Chungcheong Province.
The familiarization tour includes on-site inspections of major pilgrimage sites and related tourism resources in the western inland, content experiences, product briefing sessions, and discussions on upgrading tourism products for 2026.
The foundation plans to refine the course management system and explanation content by incorporating on-site inspections and participant feedback.
On March 7, the 'Seongji Hyeum-gil Digital Explanation System Preview Event' will be held at the Goma Art Center, where audio explanation content for key pilgrimage sites will be released for the first time.
Tourists will be able to listen to location-based voice guidance through smart devices, with a focus on providing an immersive, storytelling-driven tourism service rather than simply conveying information. The planning intent, as well as future operational and expansion plans, will also be introduced.
On the same day, the talk concert featuring renowned religious figures will include lectures by experts in the fields of religion and history, shedding light on the historical value and contemporary significance of pilgrimage sites.
In addition, the event will present the potential for healing and introspective travel content, and on-site communication will be facilitated through a Q&A session with participants.
Chief Executive Officer Lee Gijin stated, "'Seongji Hyeum-gil' is a tourism content that reinterprets South Chungcheong's religious and historical resources in a modern way," adding, "We will organically link digital explanations, humanities programs, and tourism product development to further develop it as a stay-type tourism model."
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