Domestic Sales at 927 Units, Driven by Trax Crossover
GM Korea announced on March 3 that its sales in February totaled 36,630 units, representing a 7.6% decrease compared to the same month last year. For the second consecutive month, domestic sales fell below 1,000 units, following January's results.
Overseas sales reached a total of 35,703 units, down 6.5% year-on-year. Overseas sales of the Chevrolet Trailblazer (including derivative models) increased by 7.8% year-on-year to 13,004 units. The introduction of the Midnight Black Edition, featuring a deep and refined black color in the 2026 Trailblazer lineup, has further expanded customer choices.
The Trax Crossover (including derivative models) recorded overseas sales of 22,699 units during the same period. The 2026 model has been enhanced with the addition of the RS Midnight Edition and new exterior colors, as well as wireless software update capabilities and upgraded driver assistance systems, improving overall product appeal.
Domestic sales amounted to 927 units, of which 771 were Chevrolet Trax Crossovers.
Gustavo Colossi, Vice President of Sales, Service, and Marketing at GM Korea, said, "Continued interest in Chevrolet's strategic models, such as the Trax Crossover and Trailblazer, is translating into strong demand in global markets. With special promotions prepared for March, we will provide more opportunities for customers to experience the unique value and competitiveness of Chevrolet products firsthand."
Meanwhile, GM Korea is offering special promotions throughout March, providing a wide range of benefits. Customers who purchase a Chevrolet Trax Crossover, Trailblazer, or the American premium pickup truck Sierra can take advantage of various installment plans, as well as cash and fuel support. In addition, customers who scrap an old diesel vehicle and newly purchase a Trax Crossover or Trailblazer will receive a cash incentive of 300,000 won.
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