Gwangju Dong-gu's 'Donggurang Pay' Sells Out in Just Five Days After Issuance

Exterior view of Donggu District Office in Gwangju.

On March 3, Dong-gu District in Gwangju announced that the entire issuance amount of 4 billion won for the first half of the year for the local gift certificate “Gwangju Donggurang Pay” was fully sold out just five days after sales began, as of February 27.

Gwangju Donggurang Pay, which launched on February 23, saw strong demand from the outset, with more than 1.5 billion won sold on the first day alone-accounting for approximately 38% of the total issuance amount of 4 billion won. High sales continued over the next two days, with 800 million won and 600 million won sold respectively.

A total of 8,268 certificates were issued, of which 7,927 were in the 500,000 won denomination, making it the most popular among consumers. Additionally, 327 certificates of 100,000 won and 14 certificates of 50,000 won were sold, reflecting balanced demand across different denominations.

The district attributes this robust performance in part to the “50,000 won Payback Event” organized to commemorate the launch. The event, running from February 27 to March 6, offers a chance to win a 50,000 won refund through a draw for those who spend at least 100,000 won with Gwangju Donggurang Pay and submit their receipts. Dong-gu expects this to both encourage the use of Gwangju Donggurang Pay and boost local business sales.

A Dong-gu official stated, “We are grateful for the strong interest and support shown by residents for Gwangju Donggurang Pay,” adding, “We will continue to promote various consumption-stimulating policies that support both local businesses and residents.” The official further commented, “In the second half of the year, we plan to issue an additional 4 billion won in local currency to support small business owners and revitalize the local economy.”

Meanwhile, Gwangju Donggurang Pay is a prepaid card-type local gift certificate that can be used at 3,714 registered affiliated stores within the district, with a total issuance of 4 billion won for the first half of the year.

This content was produced with the assistance of AI translation services.