Kumho Tire Extends Partnership with Jeonbuk Hyundai Motors...Strengthening Premium Brand Image

Kumho Tire Logo to Appear on Team Uniforms

Kumho Tire announced on March 3 that it held a signing ceremony with Jeonbuk Hyundai Motors on March 1 at the Jeonju World Cup Stadium to renew their official partnership. Founded in 1994 and marking its 32nd anniversary this year, Jeonbuk Hyundai Motors is a prestigious football club that holds the record for the most championships (10 times) in the K League, the top professional football league in South Korea.

Yoon Minseok, Executive Director of Global Marketing at Kumho Tire (right), and Lee Dohyun, General Manager of Jeonbuk Hyundai Motors, held an official partnership extension signing ceremony on the 1st and took a commemorative photo holding a uniform frame featuring the Kumho Tire logo. Kumho Tire

Through the partnership, Kumho Tire will maintain its status as a key partner and will feature its brand on LED boards, the team bus, and the players' bench during league matches held at Jeonbuk Hyundai Motors’ home stadium throughout the 2026 season. Players will wear uniforms with the Kumho Tire logo on the sleeve. Kumho Tire will also secure exclusive rights within the tire category and expand its premium customer programs and experiential marketing portfolio.

Kumho Tire is actively promoting its technology and brand image through sponsorships of various sports events and teams both domestically and internationally. Since 2024, the company has strengthened its presence in the domestic market by entering into an official partnership agreement with Jeonbuk Hyundai Motors.

This agreement is seen as a meaningful step in enhancing brand value and expanding connections with fans through sports marketing. Lee Dohyun, General Manager of Jeonbuk Hyundai Motors, stated, "I am pleased and grateful to continue our partnership with Kumho Tire following last year. With ongoing trust, we will work for mutual development and do our best to help Kumho Tire achieve the highest brand value through Jeonbuk Hyundai Motors."

Yoon Minseok, Executive Director of Global Marketing at Kumho Tire, said, "It is very meaningful for us to join hands once again with Jeonbuk Hyundai Motors, a prestigious club representing South Korea. We will actively pursue diverse marketing activities to further strengthen our brand image and enhance our brand premium."

This content was produced with the assistance of AI translation services.