Dongwon Group Participates in Natural Products Expo West in Anaheim, USA

"Targeting Global Tables with Fermentation-Infused K-Food"

Dongwon Group is participating in the "Natural Products Expo West (NPEW 2026)" held at the Anaheim Convention Center in California, USA, from March 3 to March 6, local time.

Dongwon Group announced on March 3 that it will take part in the world’s largest food expo focused on nature, organic products, and health, the Natural Products Expo West. The expo is expected to feature more than 3,000 companies from over 130 countries across North America, Europe, and Asia, with over 80,000 visitors anticipated to attend.

Dongwon F&B and Dongwon Home Food have set up exhibition booths where visitors can experience export-oriented products such as beverages and sauces, aiming to expand touchpoints with global buyers and consumers. Dongwon Group’s booth is located in Hall A, the main hall where major global food companies are gathered.

Dongwon F&B is targeting global markets with processed tea beverages and seaweed products. To appeal to global buyers seeking healthy drinks, the company is presenting "Dongwon Boseong Matcha," made with organic tea leaves from Boseong, Jeollanam-do, a renowned green tea region. The booth will also feature "Yangban Gim," which is harvested from Korea’s clean coastal waters. Yangban Gim is the number one seasoned seaweed brand in the domestic market and is currently exported to more than 30 countries, including the United States, Japan, and Thailand. The product lineup is being expanded to include snacks such as seaweed chips.

Dongwon Home Food is presenting a variety of sauce products under the concept of "Healthy and Delicious K-sauces" with the "Vivid Kitchen" brand. The lineup includes four types of Korean-style chicken sauces made with traditional fermented ingredients, "Kimchi Salsa" which has been awarded international taste prizes, sweet chili sauce that has become a popular item on Amazon, and low-calorie sauces that have sold more than 20 million units in Korea.

In addition to sauces, the company plans to promote "Zero Sugar Ade" and bibimbap with zero-sugar sauce, both of which recently attracted a lot of attention at the LA Costco roadshow. Vivid Kitchen began sales on Amazon in the United States last year and recorded 600% growth in just one year.

Dongwon Group is also focusing on strengthening local marketing and its global network. By collaborating with local influencers in the United States, the company plans to promote K-food products such as Dongwon Boseong Matcha and Vivid Kitchen sauces to global consumers. At the same time, Dongwon will actively engage in consultations with buyers to expand its major distribution channels.

This content was produced with the assistance of AI translation services.