Audi Korea Appoints Kyuhee Lee as New Executive Director of Marketing Communication

Global Brand Strategy Expert

On March 3, Audi Korea announced the appointment of Kyuhee Lee as the new Executive Director of Marketing Communication. Lee will be responsible for overseeing all aspects of marketing, including brand strategy, marketing communication, digital and content strategy, and customer experience.

Kyuhee Lee, Executive Director of Marketing Communication at Audi Korea. Autokorea

Lee is a brand strategy expert with extensive experience at global automotive and performance brands. She previously served as Brand Management Director, Marketing Director, and Head of the Brand Innovation Project House at Volkswagen Group China. At the French high-performance sports car brand Alpine, she was the Marketing and Communication Director for the Asia-Pacific and Middle East regions, overseeing marketing strategies in key markets.

She also holds broad hands-on experience in global creative agencies and strategic consulting, and is recognized for successfully leading large-scale projects across various fields, including automotive, luxury, and electronics industries.

Steve Clotie, President of Audi Korea, stated, "Lee's global perspective and strategic expertise will play a pivotal role in elevating the Audi brand to the next level. We will further strengthen our connection with Korean customers and solidify Audi's premium value."

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