347 Representatives from Diverse Fields Launch Comprehensive Online and Offline Promotion Efforts
On March 3 at 3:00 PM, Daejeon Metropolitan City will hold a joint appointment ceremony in the main auditorium of City Hall for the '2026 Social Media Press Corps, Global Supporters, University Student Promotion Team, and Promotional Ambassadors,' who will be responsible for promoting the city.
This event serves as an integrated appointment ceremony that brings together the main players in the city's publicity efforts, with approximately 200 participants including Daejeon's promotional ambassadors, the social media press corps, global supporters, and the university student promotion team.
The ceremony will begin with a pre-event performance by cellist Lim Hyunjung, followed by the presentation of appointment certificates, a commemorative photo session, and a celebratory performance.
A total of 47 new promotional ambassadors will be appointed, including professionals from various fields such as announcers, artists, and singers, as well as 20 finalists from the Daejeon Citizen Audition Project held in February, and 14 social media influencers.
The social media press corps and global supporters were each selected through an open recruitment in January, with 100 members chosen for each group. Notably, the social media press corps attracted around 200 applicants, resulting in a competitive 2:1 ratio, highlighting its popularity. The global supporters program also drew applicants from 35 countries, including the United States, Vietnam, Russia, and China, demonstrating its international appeal.
The university student promotion team also selected a total of 100 members. For 2026, the team will collaborate with various academic departments at local universities, such as the Comic Webtoon Department at Woosong Information College, the Advertising and Public Relations Department at Mokwon University, and the Metaverse Content Department at Korea Polytechnic University, to carry out a range of promotional activities.
The total of 347 appointed members across all promotion groups will serve as a private sector publicity network, sharing key municipal news and promoting the appeal of Daejeon both domestically and internationally.
In particular, the social media press corps and global supporters will strengthen digital communication through the production of online content, while the university student promotion team will broaden public engagement with the city administration through their youthful perspectives.
Starting from this appointment ceremony, the city plans to expand opportunities for ambassadors and press corps members to participate in a variety of city events and policy sites.
In addition, through activities such as familiarization tours and workshops, the city aims to further strengthen its communication-based promotion system by incorporating feedback from the field into its publicity policies.
Lee Jangwoo, Mayor of Daejeon, stated, "I hope that all the newly appointed ambassadors and press corps members will take pride in being the face of Daejeon and take the lead in widely promoting the value of our city."
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