The K-snack brand "Chueogeui Gukminhakgyo Tteokbokki," known for its modern reinterpretation of the nostalgic flavors found in snack bars near schools, has officially launched its global expansion by introducing its new "KPOP Guseul Tteokbokki" and "KPOP Guseul Rabokki" series.
The company announced on March 3 that it has recently signed export contracts for approximately 100,000 units of the KPOP series products with buyers in more than 10 countries, including the United States, Australia, the United Arab Emirates, Kuwait, and Russia. This export deal is the result of continued interest from global buyers even before the product’s official launch, with pre-orders being placed after the products were recognized for their competitiveness at major international food expos such as "Gulfood 2026." Shipments have been proceeding in phases since last month.
The "KPOP series" is characterized by its use of round, bead-shaped rice cakes instead of the traditional cylindrical ones, providing both a unique texture and visual appeal. These products can be stored at room temperature, are bite-sized for convenience, and feature a chewy texture and a structure that allows the sauce to be absorbed evenly. This not only increases accessibility for overseas consumers but also offers a differentiated experience compared to conventional tteokbokki products.
The "KPOP Guseul Tteokbokki" line consists of three products. The flagship "Original" flavor harmonizes a spicy-sweet sauce with the chewy bead-shaped rice cakes. The "Deep Cheese" variety offers a rich and intense cheese sauce, delivering a distinct flavor that sets it apart from typical tteokbokki. The "Super Spicy" version emphasizes a charred spice kick, reflecting the global trend for intensely spicy foods.
The two types of "KPOP Guseul Rabokki" introduced alongside are also gaining attention in overseas markets. The "Original Guseul Rabokki" combines spicy-sweet sauce-infused noodles and bead-shaped rice cakes, while the "Ssamjang Flavor Guseul Rabokki" highlights the savory and umami-rich taste of traditional Korean ssamjang, offering a distinctive K-snack experience.
With the recent global spread of K-content, there is growing international interest in tteokbokki, and the "KPOP series" is receiving positive feedback in overseas markets thanks to its unique competitive edge.
A company representative stated, “The ‘KPOP series’ was created to allow global consumers to easily and enjoyably experience Korea’s iconic snack food culture. We plan to continue introducing global products that will captivate the tastes of both domestic and international consumers, leveraging the appeal of K-snacks and our brand’s unique product competitiveness.”
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