HK Innoen Hutgae Su Holds Special Event with Blizzard's "World of Warcraft"

Receive an Exclusive Mount Item with Hutgae Su Package Purchase at Condition Mall

On March 3, HK Innoen announced that it will be holding a special event in collaboration with Blizzard Entertainment's flagship massively multiplayer online role-playing game (MMORPG), World of Warcraft (WoW).

HK Inno.N is holding a special event with Blizzard Entertainment's flagship massively multiplayer online role-playing game (MMORPG), World of Warcraft (WoW). HK Inno.N

To strengthen the brand experience of Hutgae Su, HK Innoen has planned this event to coincide with the global simultaneous launch of World of Warcraft's new expansion pack, "Midnight" (scheduled for March 3, Korea Standard Time). All customers who purchase a 30-bottle package of Hutgae Su from the Naver Smart Store’s "Condition Mall" will receive a special in-game item coupon, which is only available through this event. The event will run from March 3 until supplies run out.

The giveaway item is the mount "Hateforged Blaze Bike," which is being officially offered in Korea for the first time, and is expected to draw significant attention from World of Warcraft players. The coupon can be used in World of Warcraft: Midnight, and the registration period runs until April 30.

A representative from the beverage marketing team at HK Innoen in charge of Hutgae Su stated, "The commonality between Hutgae Su, which has been loved for a long time, and World of Warcraft is their high brand loyalty," adding, "Through this collaboration, we aim to further expand our connection with consumers in their 30s and 40s and maximize the synergy between the two brands."

Hutgae Su is a beverage made from 100% Korean Hovenia dulcis fruit and is known for quenching thirst. Since 2021, the brand has been engaging in ongoing collaborations with various gaming companies to refresh its brand image. In a recent collaboration event, all event supplies were sold out within just two days, demonstrating a passionate response from consumers.

This content was produced with the assistance of AI translation services.