Hyundai Marine & Fire Insurance announced on March 3 that it has renewed its direct platform.
On the home and common screens, the company introduced a "personalized integrated home" that allows customers to quickly and easily access the services they want according to their visit purpose, as well as an "easy mode" with large text and intuitive menus to improve readability for customers who are less familiar with digital devices.
For automobile insurance, the company enhanced convenience by expanding the vehicle model search function using data from the Insurance Development Institute and added a bulk subscription process for discount special contracts using scraping technology. For long-term and general insurance, unnecessary information was significantly reduced to improve comprehension. The company now provides a concise summary of key coverage by product plan, making it easier to understand each product's features, and expanded the "automatic coverage adjustment function," which automatically checks and adjusts overlapping coverage with existing policies, preventing duplicate coverage and improving the convenience of policy design.
Additionally, to enhance customer convenience, the company established a "Self-Service UI" that allows customers to directly handle major contract changes-such as vehicle replacement and subscription to discount special contracts-which were previously only possible through customer service representatives. The previously different consent procedures by product have also been unified, offering a streamlined screen and simplified process.
A Hyundai Marine & Fire Insurance Direct representative stated, "This renewal focused on making insurance feel like an easy and convenient service, rather than something difficult and complicated," adding, "We plan to continue customer-centric digital insurance innovation by lowering the entry barriers to insurance and leveraging data and technology."
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