Up to 13% Price Reduction on Ballantine's Glenburgie and More

Pernod Ricard Korea Lowers Major Single Malt Whisky Prices

Consumer Prices to Reflect Changes Starting This Month

Pernod Ricard Korea, the Korean subsidiary of the global spirits company Pernod Ricard Group, which produces brands such as Ballantine's, will lower the prices of its major single malt whiskies.

Pernod Ricard Korea announced on March 3 that it has adjusted the prices of its major single malt whiskies since December of last year, and these changes are expected to be gradually reflected in consumer prices starting this month.

The products subject to price reduction include Ballantine's Glenburgie 12 Year Old and 15 Year Old, as well as The Glenlivet 12 Year Old and 15 Year Old, with ex-factory prices dropping by up to 13%.

Pernod Ricard Korea explained that this price policy revision is a strategic measure aimed at invigorating the growing domestic single malt whisky market and strengthening co-prosperity with business partners, while also expanding consumers' single malt whisky experiences.

Pernod Ricard Korea stated, "This price reduction reflects the cost savings achieved through ongoing internal efforts to improve efficiency in logistics, transportation, and packaging operations over the past several years."

This content was produced with the assistance of AI translation services.