Focusing Online Business Capabilities
Integrated Membership Management and Unified Logistics System
Dongwon Food & Beverage announced on the 28th that it will integrate its food-specialized online mall "Dongwon Mall" and side dish-specialized online mall "The Banchan&".
This integration is a strategic decision to consolidate previously separated online capabilities into one, aiming to secure differentiated competitiveness in the rapidly changing e-commerce market. Through this move, Dongwon Food & Beverage expects benefits such as integrated membership management, unified logistics systems, and more efficient marketing.
Customers will now be able to purchase existing products from Dongwon Mall and also order fresh ready-to-eat meals from The Banchan&, such as soups, stews, stir-fried dishes, and marinated meats, and have them delivered together. In addition, The Banchan&'s early morning delivery service will be newly introduced to Dongwon Mall, further enhancing customer convenience. The Banchan& VIP members will also be offered the paid membership benefits of Dongwon Mall's "Band Plus" program.
The Banchan& will cease operations on December 29, and members can apply for integrated membership conversion from December 15 to January 31 of next year. Customers who apply for the integrated membership will receive a 10,000 won appreciation coupon.
A representative from Dongwon Food & Beverage stated, "By integrating our previously dispersed online malls into one, we plan to aggregate traffic and carry out data-driven, customized marketing," adding, "We aim to become a comprehensive food platform that offers a differentiated customer experience by strengthening our D2C (Direct to Consumer) strategy through our own mall."
Meanwhile, Dongwon Mall is a food-specialized online mall that sells over 130,000 products, including around 3,000 types of food and food ingredients related to Dongwon Group, as well as food and household and kitchen goods from well-known domestic and international brands. Its cumulative membership has reached 1.6 million. The Banchan& is a side dish-specialized online mall offering over 500 types of fresh food, including handmade HMR (Home Meal Replacement) dishes prepared directly by chefs and kitchen staff.
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