Hana Bank Named Excellent Financial Consumer Protection Company in Korea for Third Consecutive Year

Recognized as an Excellent Company in the Korea Consumer Protection Index (KCPI) Survey for Three Consecutive Years Since 2023

At the Hana Bank Euljiro Headquarters, Lee Hosung, President of Hana Bank (left), and Han Soohee, CEO of Korea Management Association Consulting (KMAC) (right), are posing for a commemorative photo at the certification ceremony for the selection of "Excellent Financial Consumer Protection Companies in Korea" in the 2025 "Korea Consumer Protection Index" hosted by KMAC. Hana Bank

Hana Bank announced on November 14 that it has been selected as an "Excellent Financial Consumer Protection Company in Korea" for the third consecutive year in the 2025 "Korea Consumer Protection Index (KCPI)" survey, which is hosted by Korea Management Association Consulting (KMAC).

The "Korea Consumer Protection Index (KCPI)" is an indicator developed to objectively measure the level of consumer protection at each company from the customer's perspective, and to improve overall consumer protection standards and corporate competitiveness across industries. The survey is conducted among customers who have actually experienced the products and services of the companies.

With this latest recognition, Hana Bank has once again proven both its genuine commitment to financial consumer protection and the effectiveness of its consumer protection systems. Hana Bank was the first in the financial sector to establish a dedicated "Consumer Risk Management Department" within its Consumer Protection Group, ensuring that consumer rights are prioritized throughout the entire process-from the development and sale of financial products to post-sale management-in pursuit of more systematic financial consumer protection and customer-centric values.

In particular, the bank has strengthened its processes for the selection and sale of non-deposit products by appointing external experts to its Non-Deposit Products Committee, which deliberates and makes decisions on investment-type products. In addition, Hana Bank has established a management system that allows for the review of risks at each stage of financial products from a consumer protection perspective, thereby demonstrating its proprietary consumer protection management capabilities. As a result, in June of this year, the bank became the first in the financial sector to obtain a "Consumer Risk Management Patent."

Furthermore, Hana Bank has been proactively preventing customer inconvenience and complaints by operating "Consumer Panels" composed of customers from various generations, such as university students and seniors, as well as an "Institutional Improvement Agile Lab," to provide customer-friendly financial products and services that reflect consumer feedback.

In addition, Hana Bank is making company-wide efforts to enhance and protect the actual rights and interests of all financial consumers by implementing a suitability check system for financial transactions, operating a real-time Fraud Detection System (FDS), providing dedicated counters for the elderly, offering braille contracts for visually impaired customers, and launching the digital financial education platform "Hana OneQ Guide," all aimed at preventing financial fraud such as voice phishing and improving financial accessibility for vulnerable groups.

Lee Hoseong, President of Hana Bank, stated, "I am delighted that our differentiated systems for protecting customer rights and the extraordinary efforts of our employees to set an example in financial consumer protection have been recognized," adding, "Going forward, both the bank and all our employees will continue to do our utmost not only to provide substantial and proactive financial consumer protection, but also to prevent financial crimes such as voice phishing in advance."

Meanwhile, Hana Financial Group plans to establish a new "Consumer Protection Committee" within its board of directors, significantly expanding the roles and functions of the existing "Consumer Risk Management Committee." This is the first such initiative in the financial sector, and is aimed at ensuring that policies and achievements related to financial consumer protection are directly evaluated and managed by the highest decision-making body, and at making financial consumer protection not just a matter of legal compliance or risk management, but the group's top priority and core competitive strength.

This content was produced with the assistance of AI translation services.