Woori Bank Behind the 'Worlds Triumph' Congratulated by President Lee [1mm Finance Talk]

Backing K-Games
Six Years of LCK Sponsorship
Advertising Impact Reaches 419.8 Billion Won

On the 9th, Lee Sanghyuk "Faker" of T1, who won the 2025 Worlds Finals held in Chengdu, China, is holding the trophy. Photo by Yonhap News

The Korean esports team T1, featuring Faker (real name Lee Sanghyuk), has made history by achieving an unprecedented three consecutive championships at the League of Legends (LoL) World Championship, commonly known as "Worlds." President Lee Jaemyung personally congratulated the team on their victory, stating, "I am truly proud," while Jensen Huang, CEO of Nvidia, also drew attention to LoL by chanting Faker's name at a recent GeForce event.

Among LoL users and fans of the domestic league "LoL Champions Korea" (LCK), the most familiar bank is Woori Bank. Woori Bank has served as the official sponsor of the LCK for six consecutive years. Since 2019, Riot Games, the developer of LoL, has directly organized the LCK, which required an official sponsor to host the tournament. At that time, Woori Bank volunteered to become the official sponsor of the LCK, which was considered minor compared to baseball and soccer, and has continued its partnership, earning praise for elevating the status of K-Games.

Jinwan Jeong, President of Woori Bank, delivering a congratulatory speech to the winner at the '2025 LCK Awards Ceremony' held on September 28 at Inspire Arena in Incheon. Provided by Woori Bank

If Worlds is a global stage, then the LCK is the domestic tournament where Korean players hone their skills before advancing to the international arena. In fact, Faker has won the LCK championship ten times. Woori Bank's sponsorship covers every aspect of the LCK, from broadcast openings and stage production to award ceremonies and fan engagement events. For this reason, Woori Bank is a familiar and welcome presence to fans, serving as a reliable partner that makes it easier to watch and enjoy the tournament.

For Woori Bank, the LCK has been an excellent opportunity to attract its main fan base: male customers in their teens to thirties. The impact has been significant. Many male fans have installed the Woori WON Banking app to watch LoL matches, and the sponsorship has yielded considerable brand exposure and other benefits. As of this year, Woori Bank estimates the advertising effect of its LCK sponsorship at approximately 419.8 billion won.

Woori Bank plans to continue supporting esports in the future. The bank is also a sponsor of the Korea e-Sports Association (KeSPA) and supports high school LoL leagues to foster the next generation of talent, aiming to nurture a "second Faker."

This content was produced with the assistance of AI translation services.