Direct Local Spending Reaches 4.9 Billion Won, Economic Impact Expected to Exceed 10 Times: 'K-Onnuri Pass'

Vitality Returns to Traditional Markets: 4.98 Billion Won in Sales, 802 Million Won Refunded
Early Sell-Out of Gift Certificates with 50,115 Participants
Small Business Sales Up, Onnuri Gift Certificate Usage Up, Traditional Market Revisit Rates Up

The city of Gumi, North Gyeongsang Province, announced that the '2025 K-Onnuri Pass (Onnuri Gift Certificate Refund) Project,' which began on September 25, concluded successfully on November 5 with an early sell-out of gift certificates, thanks to enthusiastic support from both citizens and visitors.

This project saw the participation of major commercial districts, including Saemaeul Central Market, Munhwa-ro, and Jungang-ro Dongmun Shopping Street. A total of 50,115 people took part in the refund program, with 802 million won worth of Onnuri gift certificates distributed.

As a result, direct local spending reached approximately 4.98 billion won, and the economic ripple effect is estimated to be more than ten times the budget invested. In particular, thanks to the geographical advantage of being close to Gumi Station on the Daegyeong Line and the impact of the refund event, immediate spending was brisk, leading to a noticeable increase in store sales.

Onnuri Pass Refund Center On-site Photo / Photo by Lee Ihwan

Additionally, everyday businesses such as restaurants, cafes, and household goods stores regained their vitality, spreading warmth throughout the local commercial districts.

Citizens responded positively, saying, "The Onnuri gift certificate refund allowed us to save money and support local shops at the same time, making it a win-win."

Through this project, Gumi achieved three key outcomes: ▲ increased sales for small businesses ▲ revitalized use of Onnuri gift certificates ▲ higher revisit rates to traditional markets.

The city plans to continue implementing various commercial district revitalization policies, including environmental improvement projects for each district, a shared marketplace for vacant stores, and expanded special guarantees for small businesses.

Gumi Mayor Kim Jangho stated, "The Onnuri Pass has established itself as a flagship local economic initiative that delivers benefits to citizens while revitalizing traditional markets," adding, "Next year, we will spare no effort in supporting commercial district revitalization and small business owners so that even more citizens can benefit."

This content was produced with the assistance of AI translation services.