At the 'Happy Lunchbox' social contribution project delivery ceremony held in the mayor's office of Yeoju City Hall on the 21st, from the left, Cho Minyoung, Chairperson of Happy Together; Hong Seungpyo, Vice Chairman of the Gyeonggi Social Welfare Community Chest; Lee Choongwoo, Mayor of Yeoju; Jung Sangrok, Vice President of SK Hynix; and Kim Sungtae, Head of the Sustainable Partnership Division at World Vision, are posing for a commemorative photo. Yeoju City
World Vision (President Cho Myunghwan) announced on the 21st that it held a delivery ceremony for the 'Happy Lunchbox' social contribution project for elderly people living alone at Yeoju City Hall, in collaboration with Yeoju City, SK Hynix, the Gyeonggi Social Welfare Community Chest, and Happy Together.
The 'SK Hynix Happy Lunchbox' project goes beyond simply providing meals by offering data-driven health management services using an artificial intelligence (AI) nutritionist. Its goal is to improve the health and quality of life for vulnerable groups in the region. The core of this project is the development of the AI nutritionist platform and the provision of health management services.
Recipients can enter their health information and eating habits, and the AI automatically suggests personalized meal plans and nutrition reports. They can also receive real-time support for meal-related concerns through a chatbot counseling feature. The data collected in this way is used by Happy Lunchbox nutritionists to improve the lunchbox menus and gradually enhance the quality of the meals.
SK Hynix, together with World Vision, plans to use the data accumulated through the AI nutritionist system to analyze the health and nutritional status of lunchbox recipients, to develop individualized meal plans, and to objectively measure service satisfaction and effectiveness. In addition, to help elderly people with low digital literacy use the AI nutritionist smoothly, one-on-one education and emotional support activities will be provided by young volunteers. These young volunteers will assist with using smart devices, utilizing the AI nutritionist, and providing basic digital education guidance.
Lee Choongwoo, Mayor of Yeoju, said that the Happy Lunchbox project is a great example of the public sector, private sector, and businesses joining forces to address welfare blind spots in the community. He added, "I hope that the AI nutritionist will help seniors develop healthier and more balanced eating habits," and "I look forward to seeing this welfare service model, suitable for the AI era, spread throughout the region."
Jung Sangrok, Vice President of SK Hynix, stated, "This Happy Lunchbox project is an innovative model that combines AI technology with welfare services," and added, "We expect to provide more practical and sustainable support for elderly people living alone in Yeoju with data-driven health management."
Kim Sungtae, Head of the Sustainable Partnership Division at World Vision, said, "I hope the 'Happy Lunchbox,' designed with AI, will provide real help for elderly people living alone in managing their nutrition and maintaining a healthy daily life," adding, "World Vision will continue to strive to build customized welfare services that reflect voices from the field."
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