To Be Produced as a 12-Episode Documentary Series
Landing International announced on June 26 that it has successfully completed the 'K-Beauty World Summer School 2025' tour.
This event, which took place from May 31 to June 6, brought together 10 participants, including official influencers from Ulta Beauty’s 'Ulta Beauty Collective', editors from global magazines such as NYLON and Allure, and others.
This event was part of 'K-Beauty World' and was planned as a large-scale marketing program to promote K-beauty brands. Five brands that are attracting the attention of international consumers on social media platforms such as TikTok and Instagram?Neogen, Rom&nd, Mixsoon, Ingredients Editor, and Unleashia?participated to present K-beauty experience programs.
The tour will be produced as a 12-episode documentary series and is scheduled to be released sequentially starting next month on the official YouTube channels of Landing International and Ulta Beauty.
Jung Saera, CEO of Landing International, stated, "This tour went beyond simple online seeding and focused on strengthening real connections with international consumers through experiential events that reflect each brand’s unique identity," adding, "We will continue to actively support K-beauty brands’ entry into the global market with marketing strategies that highlight their distinctive characteristics."
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