Helps Boost Immunity and Reduce Fatigue
Relieves Digestive Discomfort with Lactose Breakdown
On May 7, Seoul Milk Cooperative announced the launch of 'Sokpyeonhan Haru Insam' milk, a new product that combines high-quality raw milk with ginseng.
The new 'Sokpyeonhan Haru Insam' contains ginseng, a health food known for boosting immunity and helping to relieve fatigue. In particular, it includes a total of 3.7mg of ginsenoside Rg1 and Rb1, the key active ingredients in ginseng, and has passed the functional labeling review. In addition, the lactose in the milk is broken down, allowing people with lactose intolerance to enjoy the nutrients of milk without digestive discomfort.
Seoul Milk has been introducing differentiated health dairy beverages that reflect consumers' strong interest in health management. In August last year, the company renewed and relaunched 'Protein Energy' in line with the 'Geun Tech (muscle+finance)' trend. This product contains 21g of milk protein, making it easy to supplement protein, and includes 3,000mg of arginine, 500mg of taurine, as well as essential amino acids and vitamins to help recharge energy. Within eight months of its launch, cumulative sales surpassed 3.2 million units.
Ki Jonggeun, Deputy General Manager of the Milk Marketing Team at Seoul Milk, said, "We launched this milk containing ginseng, which helps boost immunity and reduce fatigue, in response to consumer demand for convenient and tasty healthy beverages. Going forward, we will continue to lead the industry by introducing differentiated health dairy beverages made with Seoul Milk's high-quality domestic raw milk."
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