Commercialization of Chinese Dessert Maojinzhen
Cheongjeongwon Homings Adds Gaeseong-Style Handmade Dumplings, Among Others
Introducing new products launched by the distribution industry on the 20th. Seven Eleven will release the unique towel cake, 'Seven Select Towel-Shaped Choco Marshmallow,' on the 28th. Daesang Cheongjeongwon's convenient meal brand 'Homings' is strengthening its frozen dumpling lineup by adding two new authentic Gaeseong-style handmade dumplings. LG Household & Health Care and Japan’s Unicharm Group joint venture, LG Unicharm’s pet product brand 'LG Unicharm Petcare,' has introduced the premium cat litter 'Dust Solution Bentonite.' You can also find two new frozen sandwich products from 'Becchia Enubo,' operated by Shinsegae Food, and three food products created in collaboration with Chef Go Seok-hyun, who appeared on Black and White Chef, available at Emart24.
Seven Eleven’s Nationwide Launch of Towel Cake Imminent
Seven Eleven’s towel cake refers to the Chinese dessert 'Maojinzhen.' It is a food filled with cream inside a thin dough, rolled up like a hotel towel, hence the nickname towel cake. The new product, Seven Select Towel-Shaped Choco Marshmallow, resembles the existing towel cake in appearance but features a unique taste and texture. It combines marshmallow and chocolate, filling a special soft and chewy crepe with fluffy and chewy marshmallows, topped with chocolate cookie crumbs for a crispy texture. Unlike traditional towel cakes made mainly with bread and cream, this product uses marshmallows as the main ingredient, allowing consumers to choose their preferred texture by refrigeration, freezing, or heating.
Daesang Cheongjeongwon Homings Adds Two Authentic Gaeseong-Style Handmade Dumplings
Daesang Cheongjeongwon Homings, Authentic Kaesong-style 'Handmade Dumplings' 2 Types. Provided by Daesang
Daesang Cheongjeongwon Homings’ new handmade dumplings come in two flavors: kimchi and meat. Both products are made in the authentic Gaeseong style, filled generously with domestic pork, pickled napa cabbage, five kinds of vegetables, tofu, and more instead of glass noodles. Sesame seeds are ground whole into the filling, enhancing the depth of flavor when used in soups like hot pot or dumpling soup. The 'Handmade Kimchi Dumplings' use traditional family kimchi to add a spicy, refreshing, and clean taste. Additionally, the dumpling skin is made from glutinous rice flour with a thickness of 0.85 mm, creating a chewy and soft texture that replicates the carefully crafted Gaeseong-style handmade dumplings found in specialty restaurants. The wing part of the dumpling skin, the seam, is placed at the bottom to minimize separation of the skin and filling when cooking in soup.
LG Unicharm Launches Premium Cat Litter 'Dust Solution Bentonite'
Cat litter is essential when raising cats indoors. LG Unicharm Petcare applied a five-step 'Air Wash System' during production to address cat owners’ concerns about litter dust. Starting with air washing bentonite in its raw state, the process includes ▲vertical vibration motion ▲magnetic filtering ▲multi-filtering ▲vacuum dust collection, significantly reducing dust levels. Dust Solution Bentonite uses bentonite mined from Wyoming, USA, the largest source of premium bentonite. It clumps immediately upon cat excretion, allowing hygienic management. Activated charcoal, effective in reducing odors, is also added to more effectively block unpleasant smells.
Shinsegae Food Expands 'Becchia Enubo' Frozen Sandwich Line with Two New Products
Shinsegae Food expanded the Becchia Enubo frozen sandwich lineup to seven varieties by adding the Basil Tomato Cheese Ciabatta Sandwich and Garlic Scrambled Toast Sandwich. The Basil Tomato Cheese Ciabatta Sandwich is an Italian-style sandwich featuring chewy olive ciabatta buns filled with fresh basil pesto, sundried tomatoes, and mozzarella cheese. It can be enjoyed as is or customized with additional toppings or sauces. The Garlic Scrambled Toast Sandwich consists of sweet French toast bread filled with scrambled eggs, ham, and cheese, accented with a sweet garlic sauce. The toast bread is coated with egg sugar sauce and grilled again, resulting in a moist and sweet toast flavor. Both products can be conveniently enjoyed by thawing in the refrigerator or at room temperature and then cooking in an air fryer or oven.
Emart24 Collaborates with Chef Go Seok-hyun on Ready-to-Eat Gourmet Menu
Emart24 has partnered with Chef Go Seok-hyun to launch three products: ▲Go’s Spicy Soybean Paste Stew Set ▲Spicy Soybean Paste Cream Risotto ▲Yangmun Beef Butter Cheese Burger. The Go’s Spicy Soybean Paste Stew Set features spicy soybean paste stew made with grilled pork belly, zucchini, onions, and potatoes as the main dish, accompanied by three side dishes (pickled radish salad, stir-fried fish cake, rolled omelet) and rice. The Spicy Soybean Paste Cream Risotto is a risotto made with a spicy yet creamy soybean paste sauce and cheese. The Yangmun Beef Butter Cheese Burger is inspired by Chef Go’s signature butter short rib dish from 'Yangmun,' a famous beef rib restaurant in Namyeong-dong, Yongsan-gu, Seoul. The burger features a beef patty rich in buttery flavor topped with cheese to highlight the menu’s characteristics. Chef Go participated from the planning stage and personally tasted the products to ensure the signature flavors were well represented.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
![[Today's New Arrivals] Marshmallow-Filled 'Sugeon Cake' and More](https://cphoto.asiae.co.kr/listimglink/1/2025012012030195206_1737342181.jpg)
![[Today's New Arrivals] Marshmallow-Filled 'Sugeon Cake' and More](https://cphoto.asiae.co.kr/listimglink/1/2025012012035795208_1737342237.jpg)
![[Today's New Arrivals] Marshmallow-Filled 'Sugeon Cake' and More](https://cphoto.asiae.co.kr/listimglink/1/2025012012052095210_1737342320.jpg)
![[Today's New Arrivals] Marshmallow-Filled 'Sugeon Cake' and More](https://cphoto.asiae.co.kr/listimglink/1/2025012012054795212_1737342346.jpg)

