CU, Lunar New Year Liquor Super Sale... 30% Off PET Beer, 40% Off Whiskey

Extended Holiday Due to Temporary Holiday Designation
Convenience Store Liquor Demand Expected to Increase
Imported Canned Beer: 8 Cans for 18,000 Won
Value-for-Money Whiskey Also Offered at 9,900 Won

CU, a convenience store operated by BGF Retail, announced on the 15th that it will hold a large-scale liquor discount event during the upcoming Lunar New Year holiday period. This is the first time a liquor-specialized event has been planned exclusively for the holiday.

CU explained that since this year’s temporary holiday designation has extended the holiday period, they expect more customers to purchase liquor at convenience stores, which led to the planning of this discount event.

CU Lunar New Year Alcohol Festival. Provided by BGF Retail

CU will focus the event on popular liquor products and start the discount event from the 17th of this month.

First, a large-capacity beer discount promotion will be held. Domestic large-capacity beer products such as Terra, Kelly, and Filite in 1.6ℓ bottles will be offered at a 30% discount when purchasing two or more. Bundled sparkling beer products will be offered at prices up to 40% cheaper. The Filite Fresh 355ml 6-can bundle will be sold at a discounted price of 4,500 won, which means each can can be purchased for 750 won.

For imported canned beers, which have the highest customer demand, all items previously sold at 12,000 to 13,000 won for 4 cans will be discounted to 18,000 won for 8 cans. This is up to 1,000 won cheaper per can compared to the previous bundle promotion. The event will run from the 24th to the 31st of this month.

Popular whiskeys will also be sold at discounted prices. Balvenie 12 Year DoubleWood will be discounted from the regular price of 129,000 won to 99,800 won, Johnnie Walker Green from 99,000 won to 69,900 won, and Buffalo Trace from 56,000 won to 39,800 won. Seven types of whiskey will be sold at prices 40% cheaper than the regular price. Cost-effective products Claymore Blended and Talisman will be offered at 9,900 won each.

Additionally, two New Year edition snake year wines (Roche Mazet, 1865) will be discounted by 20%, and five types of distilled soju including Dokdo Soju, Hwayo 25, and Ilpum Jinro 1924 will be discounted by up to 12,000 won.

Various promotions will also be held on CU’s own app, 'Pocket CU.' At CU bar, a 'New Year Drink Festa' event will offer a limited sale of 31 popular whiskeys including Yamazaki DR and Hibiki Harmony. The event will take place over two days starting from the 20th of this month. Until the end of the month, a premium champagne discount event will offer three types of Diane Champagne and Ploger Vintage.

CU is conducting this holiday discount event because liquor sales significantly increase during holidays. According to CU, during the four-day Lunar New Year holiday last year, liquor sales growth rates compared to the same period the previous month were ▲spirits 107.7% ▲beer 60.2% ▲wine 58.8% ▲traditional liquor 52.5% ▲soju 42.4%.

Hwang Cheol-jung, liquor product planner (MD) at BGF Retail, said, "We prepared this bold liquor discount event in advance to prepare for the increase in family and relative gatherings during the extended holiday." He added, "CU will continue to quickly respond to consumer trends inside and outside the industry to enhance customer benefits and strengthen brand competitiveness."