Pulmuone Foods announced on the 24th that the cumulative sales of soup products under its premium Korean meal kit brand 'Bandeuthan Sik' have surpassed 10 million units within three years of the brand's launch.
Pulmuone officially entered the market by launching the Bandeuthan Sik brand at the end of October 2021 and releasing 10 types of refrigerated soup products. In May of this year, the company expanded its range by adding shelf-stable products. Bandeuthan Sik soup products focus on delivering premium value through features such as a ‘safe sodium’ design with reduced sodium content, application of a ‘multi-stage sterilization process’ that enriches the natural taste, form, and texture of ingredients, and taste verification through surveys of 100 customer evaluators and consultations with Korean cuisine experts.
Pulmuone plans to continue this growth trend by offering premium products under the Bandeuthan Sik brand. Next year, the company will diversify its menu by launching frozen soup products and will focus on nurturing the shelf-stable soup products introduced this year. Additionally, aiming for overseas market expansion of shelf-stable products, Pulmuone has recently conducted market tests at major discount stores in Japan as part of its preparations for global expansion.
A Pulmuone Foods representative stated, "Next year, we will secure competitiveness not only in the domestic market but also in the global market through menu differentiation and technological innovation."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
