[Featured Stock] HYBE Up 3.54% Following 'New Growth Strategy Announcement'

Hive's stock price is rising by over 3% following the announcement of new growth drivers in its shareholder letter.

As of 2:07 PM on the 2nd, Hive's stock price was trading at 181,500 KRW, up 6,200 KRW (3.54%) from the previous trading day. The new strategy, 'Hive 2.0,' emphasizes the establishment of the music group 'APAC' to oversee domestic and Japanese labels, plans to continuously launch localized groups in the US, Japan, and Latin America, the release of the subscription-based membership service 'Weverse' in the fourth quarter, and strengthening the gaming sector as a future growth engine.

On the same day, Daishin Securities maintained a target price of 310,000 KRW and a buy rating for Hive. Sujin Lim, a researcher at Daishin Securities, said, "APAC is being established to maximize synergy effects while maintaining the independence of the current labels," adding, "It is expected to transform into a system that complements competition among affiliated artists, which is positive."

She continued, "The most anticipated area is undoubtedly the Weverse membership service. This includes digital membership cards, bonus Jelly charging, ad removal, offline storage of video on demand (VOD), exclusive membership content access, and priority participation in events," noting, "The subscription factors for fandoms have been strengthened compared to last year's announcement. Profitability will become assessable once the number of artists participating in the membership service and subscription fees are disclosed in the fourth quarter."

This content was produced with the assistance of AI translation services.