CJ CheilJedang Donates 10,000 'Hetbahn Sotban' Meals to Children Experiencing Care Gaps

CJ OnStyle's 'Kang Joo-eun's Good Life' Product Sales
Donations Made for Each Set Sold
Exceeded Initial Goal of 7,000 Sets

CJ CheilJedang announced on the 11th that it donated over 10,000 units of 'Hetbahn Sotban' to children experiencing care gaps.

This donation was carried out through CJ OnStyle's TV live program 'Kang Joo-eun's Good Life.' The plan was to deliver the same number of Hetbahn Sotban sets sold during the broadcast to children in care gaps. For each set sold, which includes all Hetbahn Sotban products (37 packs per set), one product was donated.

Broadcaster Kang Joo-eun (center) and representatives from CJ CheilJedang and CJ OnStyle are posing for a commemorative photo after donating 'Hetbahn Sotban'.
[Photo by CJ CheilJedang]

CJ CheilJedang exceeded its initial sales target of 7,000 sets by selling about 10,000 sets and donated 'Hetbahn Sotban Whole Grain Rice' to children experiencing care gaps. The donated items will be distributed to regional children's centers nationwide through the CJ Sharing Foundation, timed to coincide with school vacation periods when children do not receive school meals.

Im Hyun-dong, head of e-commerce sales at CJ CheilJedang, said, "The warm hearts for children in care gaps came together to achieve the meaningful result of exceeding the donation goal," adding, "We hope Hetbahn Sotban will help children in care gaps who have difficulty having proper meals."

This content was produced with the assistance of AI translation services.