Samsung Electronics, 'Bespoke Grande AI Bubbly Holiday' Campaign

- Collaborated with Lavwa to present the 'Bubbly Holiday Laundry Set'
- Available from the 22nd to January 11th at Bomarket Gyeongridan and Seoul Forest locations

[Visitors at Samsung Electronics' ‘BUBBLY HOLIDAY’ pop-up exhibition are examining the ‘Bespoke Grande AI One Body Top-Fit’.]

Samsung Electronics is launching the 'Bespoke Grande AI BUBBLY HOLIDAY' (hereinafter 'Bubbly Holiday') campaign from the 22nd until January 11, 2024, to celebrate the year-end and New Year season.

This Bubbly Holiday campaign was planned to express gratitude to consumers who have cherished the Bespoke Grande AI throughout the year.

Samsung Electronics collaborated with the premium home care brand with a sophisticated scent, LAVOIR, to introduce the limited-edition fragrance and the Bespoke Grande AI’s unique 'custom delicate bubbles' embodied in a stylish package exclusively available in this laundry set. The set includes plant-based detergent, fabric softener with Grande’s special woody scent, and dryer sheets.

The 'Bubbly Holiday Laundry Set' can be found through various events held both online and offline, and it will also be sold in limited quantities on the LAVOIR website.

Additionally, an offline exhibition will be held at the trendy lifestyle market 'BOMARKET,' where visitors can experience the 'Grande Bubbles' and the 'Bubbly Holiday Laundry Set.'

Born from the theme of Bespoke Grande AI’s 'custom delicate bubbles,' 'Grande Bubbles' is a bubble hero character dedicated to protecting clothes by deeply penetrating between laundry items to ensure thorough cleaning. At this offline exhibition, visitors will be able to meet the adorable and smart Grande Bubbles throughout the venue.

There are also abundant events prepared for exhibition visitors. Customers who take photos of the exhibition space with the Bespoke Grande AI and upload them to their personal SNS will receive an Americano coffee coupon redeemable at BOMARKET stores, and through a raffle, a 'Bespoke Grande AI One-Body Top-Fit' will be awarded.

The 'Bubbly Holiday' exhibition will be available for three weeks from the 22nd until January 11, 2024, at BOMARKET’s Gyeongridan and Seoul Forest branches.

Samsung Electronics’ Instagram will release Bubbly Holiday campaign content and conduct various events.

Bespoke Grande AI continues to evolve, offering a more convenient laundry experience unique to Bespoke with advanced AI functions that control washing, rinsing, and spinning.

By using the 'AI Custom Wash' course, which detects the weight, type, and degree of contamination of laundry and automatically adjusts the amount of bubbles, more delicate and cleaner washing is possible.

The 'Microplastic Reduction Course' reduces the emission of microplastics larger than 10㎛ (micrometers) released from clothes during washing by up to 60%. The 'custom delicate bubbles,' created by fully dissolving detergent, penetrate between fibers to effectively remove contaminants, reducing fabric wear and damage.

Kim Sung-wook, Vice President of Samsung Electronics Korea, said, "We prepared this campaign to repay and express our gratitude for the support given to Bespoke Grande AI throughout the year," adding, "We hope everyone spends a warm and cozy year-end and New Year season with the Bubbly Holiday campaign."

For more details about the 'Bespoke Grande AI Bubbly Holiday' campaign, please visit Samsung Korea’s Instagram.

This content was produced with the assistance of AI translation services.