CEO Lee Seonjeong, "Will Promote the Advantages and Functions of Solid Toothpaste to More People"
Total dental care solution specialist Seongwon Pharmaceutical (CEO Lee Seon-jeong) announced that it will participate in the ‘2023 HOTEL FAIR’ held from August 3 to 6 at COEX D Hall in Samseong-dong, Seoul.
As part of the ‘SPACE DESIGN FAIR 2023,’ which presents new trends in space design, hospitality, and retail industries, the ‘2023 HOTEL FAIR,’ held simultaneously with the ‘SHOP-RETAIL FAIR,’ is an exhibition introducing new technologies and products related to the hotel industry, from hotel development and architecture to necessary supplies, services, and solutions for operations. It provides opportunities to strengthen networking among industry professionals and executives as well as to grasp the latest global hotel industry trends.
At this exhibition, Seongwon Pharmaceutical plans to focus on introducing its eco-friendly lifestyle brand b.chord eco solid toothpaste along with other key brand products. Based on the only domestic solid toothpaste patent held by Seongwon Pharmaceutical (Patent No. 10-127226), the b.chord eco solid toothpaste is a multi-tablet toothpaste that can be used both as toothpaste and mouthwash. It is designed to produce foam simply by chewing it in the mouth, allowing for brushing. It is made using a dry process that does not dilute with water or apply heat, which prevents ingredient degradation.
Lee Seon-jeong, CEO of Seongwon Pharmaceutical, stated, “The containers of regular paste toothpaste cannot be recycled and must be buried or incinerated, but b.chord eco solid toothpaste is packaged in recyclable glass containers and eco-friendly materials, making it effective for environmental protection.” He added, “Through this exhibition, we plan to do our best to inform more people about the advantages and positive functions of solid toothpaste. We ask for your great interest and support.”
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