Paid Membership Members Show High Purchasing Power...Proving Customer 'Lock-in' Effect
[Asia Economy Reporter Kim Cheol-hyun] TMON (CEO Lee Jin-won) announced on the 21st that the purchasing power of 'Super Save' members is higher than that of regular members, clearly confirming the effectiveness of the paid membership system.
According to TMON's analysis of Super Save member purchase data from last month, the average monthly purchase frequency was about 5 times higher, and the purchase amount per transaction was nearly twice as high compared to regular members. This means that Super Save members purchased more frequently and in larger amounts. It appears that various exclusive benefits such as membership-only discount coupons, purchase points, and exclusive events have a significant impact.
Super Save is a paid membership system that allows members to enjoy exclusive benefits for about 82 KRW per day. In September, if members pay an annual subscription fee of 50,000 KRW, they receive a special 'Welcome Point' of 20,000 KRW, effectively joining for 30,000 KRW. Super Save members earn 2% of the product price as points with every purchase, and exclusive special price deals such as 1 KRW deals and 100 KRW deals, available only to members, are opened daily.
On the 22nd, TMON will also engage customers with 'Super Save Day.' First, there is a chance to receive up to 300 times the points through a lucky points lottery event. On the day, new Super Save one-year subscribers can receive up to 30,000 KRW in points, while other members can receive up to 3,000 KRW randomly. Customers can also find exclusive special price products carefully selected by TMON. Special price products available only to Super Save one-year subscribers will also be prepared. Special price products available to all Super Save members will also have large discounts.
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