The Ministry of Culture, Sports and Tourism announced on September 22 that it will be running the "Wear Hanbok for Chuseok" campaign in collaboration with the Korea Craft & Design Foundation (KCDF).
The ministry explained that this campaign was organized to modernize the Chuseokbim tradition-one of the seasonal customs of Chuseok-and to encourage the wearing of Hanbok as a part of everyday life.
On September 26 and 27, the "21% Hanbok Festival," a Hanbok exchange market, will take place at the Glass House on the first floor of S-Factory in Seongsu-dong. Participants can donate Hanbok, or exchange clothes they no longer wear for Hanbok to prepare for Chuseok. There will also be workshops on Hanbok reform, making jeogori (traditional jackets), and traditional pattern silkscreen experiences.
Local governments will unveil images of their mascots dressed in Hanbok, including "Haechi" (Seoul), "Kkumdori & Kkumsuni" (Daejeon), "Gangwani & Teukbyeoli" (Gangwon), "Bugi" (Busan), "Hamo" (Jinju), and "Tourmong" (Jeonbuk). A balloon model of "Haechi" in royal Hanbok will be installed at Seoul Library Plaza (September 22-October 26) and in front of the Seoul Museum of Craft Art (September 29-October 26), allowing visitors to take photos together.
Mascot Image of Local Government Wearing Hanbok [Provided by Ministry of Culture, Sports and Tourism]
The "Wear Hanbok" campaign will also continue online. Until October 12, the official social media channels of the Hanbok Promotion Center will host a "Chuseokbim of the Year" photo contest. Participants can submit photos and stories of themselves enjoying the holiday in Hanbok. The ministry plans to select outstanding participants and award prizes such as iPad Pros and gift certificates. The "My Hanbok Day" event, targeting foreign visitors to Korea, will run from September 22 to October 26. Foreign visitors can submit photos and stories of themselves wearing Hanbok, with selected winners receiving gift cards and other prizes. The "Hanbokhaeyo Relay Challenge," which utilizes hashtags and began in August, will also continue through October.
During the Chuseok holidays on October 4 and 5, the National Folk Museum of Korea will host the "Traditional Hanbok Graceful Wearing" experience event, where participants can learn how to properly wear Hanbok-including how to tie the goreum (ribbon) and the order of dressing-and experience the beauty of Hanbok firsthand. On Chuseok day, October 6, a pictorial video for the "Hanbok Wave" project featuring actor Park Bogum will be released for the first time. The video will be displayed on major screens, including Shinsegae Square in Myeong-dong, Seoul, Times Square in New York, Citadium Komartin in Paris, Piazza del Duomo in Milan, and Cross Shinjuku Vision in Tokyo.
Lee Jeongmi, Director of Cultural Policy at the Ministry of Culture, Sports and Tourism, stated, "This campaign was planned to promote the culture of wearing Hanbok during Chuseok, the nation's largest holiday, and to help people naturally enjoy tradition in their daily lives. We hope that everyone-from young people to seniors-can enjoy the Chuseokbim tradition through the Hanbok exchange market, traditional Hanbok experiences, and Hanbok photo contests."
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