POSCO DX Showcases AX and DX Technologies at AW2026

Showcasing AI Agents and Physical AI Technology

POSCO DX is accelerating its transformation into an "AI Native Company," leveraging its capabilities in Artificial Intelligence Transformation (AX) and Digital Transformation (DX). The company is developing and implementing proprietary AI Agents applicable to both office work and manufacturing environments, and is promoting the spread of Physical AI technology, which combines artificial intelligence and robotics, to support the realization of intelligent factories for the group's core businesses.

At the POSCO DX AW2026 exhibition booth, visitors are watching a demonstration of the ScaleBreaker roll replacement robot equipped with robotic automation technology. Provided by POSCO DX

POSCO DX announced that it will participate in Automation World 2026, the Smart Factory and Automation Industry Exhibition, held at COEX in Seoul from March 4 to 6, showcasing POSCO Group's AX and DX initiatives.

The POSCO DX exhibition booth is themed "Your AX Journey with POSCO DX, the AI Native Company." The booth consists of three themed zones: "POSCO DX Overview," which introduces the company's vision and safety platform; "AI Workforce," which highlights AI-based innovation in work processes; and "Intelligent Factory," where visitors can experience AX and DX technologies in industrial settings.

In the "AI Workforce" zone, the future work environment is showcased, where AI Agents collaborate with humans to solve problems in both office and manufacturing settings. The "Intelligent Factory" zone features robotic automation that supports the entire process of introducing industrial robots, as well as Physical AI technology that enables equipment autonomy through virtual environment simulation.

In particular, the booth offers a hands-on experience of intelligent factory implementation through demonstrations of port crane automation, which combines operational technology (OT), information technology (IT), and artificial intelligence, as well as a virtual environment for unloading steel coils.

POSCO DX is also expanding the adoption of the "AI Workforce," where AI Agents collaborate with humans to improve work efficiency. For office operations, the company has developed the "AI Employee," which can handle both repetitive and specialized tasks, and for production sites, it has developed the "AI Operator," which monitors, makes decisions, and controls operations without human intervention, and is moving forward with field applications.

Additionally, POSCO DX has developed and operates its proprietary platform "Agentee," which manages the entire life cycle of AI Agents-from creation and operation to evaluation and redeployment. To this end, the company established the "AI Workforce Task Force" in December last year, dedicated to AX transformation consulting and the development and operation of AI Agents.

Currently, POSCO DX is developing approximately 110 AI Agents across all office operations, including human resources, procurement, and management analysis. The company explained that its AI Agent, which automatically verifies ERP and business management system data and completes accounting settlements and report preparation, has reduced work time by about 80%.

Furthermore, the company is pursuing the automation of equipment operation, data processing, and decision-making by applying AI Agents optimized for operations, utilizing the experience data of skilled industrial workers.

POSCO DX is also expanding the application of Physical AI technology, which combines artificial intelligence and robotics, to manufacturing sites. The goal is to introduce industrial robots to high-risk and high-intensity work environments and to automate the control of physical equipment and robots in industrial settings based on artificial intelligence.

To achieve this, the company is applying shape recognition AI and precision position control technology to equipment such as cranes, port cranes, and raw material yard reclaimers to establish an automated operation system. In addition, POSCO DX has implemented a development system that allows for the development and simulation of AI models in virtual environments that replicate actual industrial sites, followed by remote field commissioning.

Meanwhile, POSCO Group Chairman Chang Inhwa stated at an employee communication event held on February 6, "Going forward, we must shift to a 'Mission Oriented AX' strategy that targets intelligent autonomous manufacturing processes, the highest level of work performance, and the creation of new value. We will focus on key tasks to increase the likelihood of success and strengthen external cooperation for rapid implementation."

This content was produced with the assistance of AI translation services.