Support with "Hemohim" for Immune and Fatigue Improvement
Including the Asian Games and LA Olympics Periods
Global direct selling companies Atomy and Kolmar BNH will officially sponsor the Korean national badminton team for three years, providing health and recovery support to enhance their competitiveness on the international stage.
According to Atomy on March 3, the two companies signed a sponsorship agreement with the Badminton Korea Association at the Jincheon National Training Center in Chungcheongbuk-do on February 24.
The sponsorship period runs until February 28, 2029, covering both the 2026 Asian Games and the 2028 Los Angeles Olympics.
The signing ceremony was attended by Yoon Yongsoon, CEO of Atomy; Lee Seunghwa, CEO of Kolmar BNH; Kim Dongmoon, President of the Badminton Korea Association; Head Coach Park Joo Bong; and members of the national team, including An Seyoung.
The product provided to the athletes is "Atomy Hemohim," which has been approved as an individually recognized ingredient for improving immune function.
According to Atomy, this ingredient is the only one among domestically recognized health functional foods to be acknowledged for both immune function and fatigue improvement.
Atomy recently stated that academic presentations have confirmed the effects of fatigue improvement based on the Fatigue Severity Scale (FSS) and increased antioxidant activity.
In particular, the company emphasized that the product has received anti-doping certification, allowing elite athletes to consume it with confidence.
The signing ceremony was attended by world No. 1 men's doubles pair Seo Seungjae and Kim Wonho, as well as An Seyoung and other athletes.
Notably, An Seyoung, who won a gold medal at the Paris Olympics and currently holds the world No. 1 ranking, has recently achieved 33 consecutive international victories.
CEO Yoon Yongsoon said, "Hemohim, which started as a national research project, has grown to record cumulative sales of 3 trillion won as a single product. It is meaningful that we can now support the health of the national team athletes."
President Kim Dongmoon stated, "Systematic health management is essential to strengthen international competitiveness. Support based on scientific evidence and safety will be a great help to the athletes."
The national team will compete against the world’s top players at the All England Open, which opens at Utilita Arena Birmingham, UK, on March 3 (Korea Standard Time).
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