International Data Protection Authorities Join Forces on Grok-Driven Deepfake Concerns...Launch Joint Response

Adoption of the "Joint Statement on AI-Generated Content and Data Protection"

International personal information supervisory authorities, including the Personal Information Protection Commission of Korea, have launched a joint response to generative artificial intelligence (AI) services such as Grok. This comes as the misuse of Grok's image-generation function to create deepfakes and sexual images of minors has recently emerged as a global problem.

On February 23, the Personal Information Protection Commission announced that it had taken part in the adoption of a "Joint Statement on AI-Generated Content and Data Protection" at the level of the Global Privacy Assembly (GPA), an international consultative body of data protection and privacy authorities.

Song Kyunghee, chairperson of the Personal Information Protection Commission, is speaking at the 2nd plenary meeting of the Personal Information Protection Commission held at the Government Complex Seoul in Jongno-gu, Seoul, on January 28, 2026. Photo by Cho Yongjun

The commission explained that the significance of this statement lies in the fact that the international community has spoken with a consistent voice on privacy threats arising from the dissemination of images of real individuals without their consent.

The statement sets out four key principles that organizations developing and using AI systems must comply with. Specifically, it calls for: implementing safety measures to prevent the misuse of personal information and the generation of sexual content without consent; ensuring transparency regarding the scope of use and other aspects of AI systems; establishing effective redress mechanisms for swift reporting and removal; and implementing enhanced protection measures for children and adolescents, including the provision of age-appropriate information.

In addition, supervisory authorities in each country agreed to share their response experiences and work in solidarity to uphold their shared value of "trustworthy AI innovation."

The statement was prepared under the leadership of the International Enforcement Cooperation Working Group of the GPA, in which the Korean Personal Information Protection Commission participates. Recognizing the urgency of the issue, data protection and privacy authorities from more than 50 member jurisdictions signed the statement, reflecting broad support from the international community.

Song Kyunghee, chairperson of the Personal Information Protection Commission, said, "We will work together with the international community to address the risks of personal information infringement arising from the misuse of AI content-generation technologies such as deepfakes," adding, "We will continue to take the lead in creating a trust-based AI utilization environment both domestically and internationally."